Where You Come InThis is a rare, foundational opportunity to define the visual identity and social narrative of the next creative frontier. As our Social Media Editor, you will work directly with Brett Wietecha and our world-class research and product teams to translate Luma's cutting-edge multimodal AI models into magical, culture-defining social content. You will be the catalyst that transforms our technological breakthroughs into a global creative movement, capturing the imagination of millions of creators worldwide.
What You'll DoThis is not a maintenance role, but a 0-to-1 opportunity to build Luma's social engine from scratch:
- Own the end-to-end editing, concepting, and execution of high-craft, short-form video content across Luma's primary social channels (X, TikTok, Instagram, YouTube).
- Produce a high volume of content (minimum 5 videos per week) focused on fast-turnaround, trend-driven concepts that capture eyeballs.
- Translate complex research breakthroughs and model capabilities into highly engaging, visually stunning, and easily digestible social media assets.
- Collaborate closely with our Senior Social Media Strategist to turn vision and strategy into compelling visual assets.
- Build and nurture a highly engaged global community of creators, developers, and AI enthusiasts from the ground up.
- Monitor social trends, community feedback, and creative movements to keep Luma at the absolute center of the cultural conversation around AI.
Who You Are- A proven "builder" with a stunning public portfolio that demonstrates impeccable aesthetic taste, a track record of creating viral content, and an obsession with detail.
- Hands-on expertise in video editing and motion design, with mastery of tools like Premiere Pro, After Effects, and CapCut.
- A deep, native understanding of short-form video platforms (TikTok, Reels, Shorts) and what drives engagement.
- High agency and the ability to thrive in ambiguity, taking complete ownership of projects end-to-end in a fast-paced, resource-constrained environment.
- A genuine passion for the creative potential of AI and a deep alignment with Luma's mission to expand human imagination.
What Sets You Apart (Bonus Points)- Experience working natively with generative AI video, image, or audio tools (e.g., Dream Machine, Midjourney, Runway).
- An established personal social media presence or a history of building highly engaged organic communities from scratch.
- Experience at a product-led startup (e.g., Figma, Notion, Linear) or a top-tier creative software company.
- A non-traditional background (e.g., an artist, filmmaker, or designer who loves to build and experiment with new mediums).
CompensationThe base pay range for this role is $119,000 - $149,000 per year.
