Ciena

Social media & digital content, Sr Associate

Ciena$65K — $100K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or a related field.
  • 2+ years of experience in content marketing, digital marketing, communications, or a related field.
  • Ability to communicate technical concepts effectively through various written mediums.
  • Experience creating content for blogs, websites, and social media.
  • Knowledge of SEO fundamentals and interest in AI content optimization.
  • Familiarity with content management systems, SEO tools, or web analytics platforms.

Responsibilities

  • Write and edit blog posts for the corporate blog.
  • Develop content for organic social media and digital marketing assets.
  • Maintain editorial calendars and production schedules for content.
  • Optimize content for SEO and AI search using performance insights.
  • Monitor performance metrics to identify content optimization opportunities.
  • Partner with marketing teams to create customer-focused content for campaigns.
  • Collaborate with regional teams to localize content according to global strategies.

Benefits

  • Comprehensive medical, dental, and vision plans.
  • 401(K) with company matching (USA) or DCPP (Canada).
  • Employee Stock Purchase Program (ESPP).
  • Employee Assistance Program (EAP).
  • Paid holidays, sick leave, and vacation time.
  • Compliance with laws regarding Paid Family Leave and other absences.
Full Job Description
This role helps elevate Ciena's thought leadership by creating and optimizing digital content across corporate social media channels and the company blog. As part of the Digital Channels & Search team, the position contributes to content development, SEO and AI discoverability initiatives, and integrated marketing campaigns that support global and regional priorities.

How you will make an impact:
  • Write and edit blog posts for the Ciena corporate blog.
  • Develop content for organic social media and other digital marketing assets.
  • Maintain editorial calendars and coordinate content production schedules.
  • Optimize content for SEO and AI-powered search using performance insights and established best practices.
  • Monitor content performance, search visibility, and engagement metrics to identify optimization opportunities.
  • Partner with marketing teams and subject matter experts to create customer-focused content supporting campaigns, product launches, and thought leadership initiatives.
  • Collaborate with regional teams to develop and localize content aligned with global campaigns and regional priorities.
The must haves:
  • Education: Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or a related field.
  • Experience: 2+ years of experience in content marketing, digital marketing, communications, or a related field.
  • Ability to communicate technical concepts through writing, editing, and proofreading activities.
  • Experience creating content for blogs, websites, social media, and other digital marketing channels.
  • Application of SEO fundamentals and interest in AI-powered search and content optimization.
  • Utilization of content management systems, SEO tools, or web analytics platforms.
Nice to haves:
  • Ability to work within a geographically dispersed team across a multi-functional organization.
  • Initiative to advance projects with limited direction.
  • Strong work ethic and commitment to achieving goals and deadlines.
  • Strong organizational skills with the ability to manage multiple projects while maintaining attention to detail.
  • Ability to listen, learn, and positively accept feedback and mentoring.
  • Team-oriented approach with consistent positive engagement.
Pay Range:

USD 65,000 to 100,000

Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available.

Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.

About Ciena

Ciena Corporation is a global supplier of telecommunications networking equipment, software, and services. The company was founded in 1992 and is headquartered in Hanover, Maryland. Ciena's products include optical transport and switching systems, software, and services that support the transport, switching, aggregation, and management of voice, video, and data traffic. Ciena serves customers in the telecommunications industry, including telecommunications service providers, cable operators, governments, and enterprises. The company has approximately 7,000 employees worldwide and operates in more than 100 countries.
Learn more about Ciena
Size
7,241 employees
Market Cap
$7.3 billion
Industry
Net Income
$354.3 million
Founded
1992
5 Year Trend
+5.3%
Revenue
$3.4 billion
NASDAQ

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