Key Responsibilities:- Content Planning & Calendar Ownership (TikTok, IG & YT):
- Own the planning and execution of the organic social calendar across Instagram, TikTok, and YouTube. Content should be specific to each channel.
- Build weekly and monthly content calendars aligned with product launches, retail moments, and campaign priorities
- Translate product science (ex: nano-hydroxyapatite or 5% potassium nitrate) into digestible, scroll-stopping TikTok education without sounding clinical.
- Ensure consistent posting cadence tied to key business initiatives (new launches, partnerships, limited editions)
- Optimize captions and creative for platform-specific best practices (TikTok vs Reels vs Shorts)
- Schedule and publish content across platforms, ensuring accuracy in tagging, links, and formatting
- Proactively identify gaps in storytelling and propose new content opportunities
- Creative Support
- Edit social assets using Canva (stories, carousels, simple motion graphics, cover images)
- Assist in repurposing/editing UGC and creator content for organic use
- Collaborate with internal creative and influencer teams to ensure assets are optimized for feed
- Maintain a library of approved social templates and formats
- Community Cultivation & Brand Voice:
- Reactive: Respond to every comment and DM with wit and brand-aligned personality.
- Proactive: Slide into the "right" conversations, seeding Boka into cultural moments before they go viral.
- Define and execute Boka's social voice across platforms (premium, approachable, educational, culturally relevant)
- Respond to comments and DMs in a timely, thoughtful, and brand-aligned tone
- Engage proactively in relevant conversations to position Boka within culture
- Identify recurring questions, feedback, and sentiment trends and share insights with internal teams
- Escalate customer service or sensitive issues if needed
- AI-Driven Creation: Use AI tools (Midjourney, Runway, Jasper, or similar) to streamline production, enhance visuals, and stay ahead of creative trends.
- IRL Brand Experiences:Support and execute IRL brand activations and community moments to deepen audience connection. Plan and host 3-5 intimate, high-impact events per year for our "Brand Lovers" turning digital followers into real-world advocates.
The Profile- Digital Native: You don't just know the trends; you predict them. You understand the nuances of the TikTok FYP vs. Instagram Reels.
- AI Savvy: You treat AI as a creative partner, using it to 10x your output and quality without losing the "human" touch.
- The "Host" Energy: You're comfortable being on camera and even more comfortable leading a room of people at a brand event.
- Self-Starter: Since you solely own these channels, you are comfortable taking initiative and running with an idea from brainstorm to post.
- Creative Swiss Army Knife: You can edit in CapCut or InShot with your eyes closed and have an eye for lighting and framing.
- Experienced: 4-6 years in social media management, preferably for a beauty or wellness brand with a cult following.
Bonus Points- You have a personal TikTok or IG following where you've experimented with content.
- You're already a Boka user and can tell us why Ela Mint is superior.
KPIs- Growth in follower count across TikTok and Instagram
- Engagement rate (likes, comments, saves, shares)
- Content performance improvements over time (views, watch time, saves)
- Community sentiment and quality of interactions
- Contribution to broader marketing goals through organic social performance
- Quantifiable lift in "Brand Love" and sentiment via our awareness tracker (fielded every 4 - 6 months)
If you are ready to join our fast-paced company, apply now!
The estimated salary range for this role is $100-110K per year. Final compensation will depend on experience, skills, and location.
