Social Marketing Manager

Emergent Labs

$120K — $150K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of social media experience in high-growth tech or creator-led organizations.
  • Proven ability to grow personal or sponsored social accounts.
  • Expertise in LinkedIn and X, with an instinctual understanding of platform dynamics.
  • Exceptional writing ability, adaptable across different formats and tones.
  • Demonstrated real-time responsiveness to social trends and cultural moments.
  • Keen interest in AI and its applications in engaging builder culture.
  • Proficient in implementing AI tools for enhanced productivity.
  • Strong visual storytelling skills, capable of directing creators and editors effectively.
  • Track record of excelling in high-paced environments and managing multiple projects.

Responsibilities

  • Own content strategy and management for Emergent's brand accounts.
  • Support voice and content creation for executive-led social posts.
  • Drive timely engagement with relevant cultural moments and trends.
  • Develop a strategy to engage the community and promote user-generated content.
  • Coordinate an editorial calendar for various content types and partnerships.
  • Analyze engagement metrics and report on performance weekly.
  • Oversee tools, scheduling, and support from agencies or contractors.

Benefits

  • 401(k) plan to prepare for retirement.
  • Comprehensive health, dental, and vision insurance.
  • Unlimited Paid Time Off for work-life balance.
  • Flexible working hours accommodating personal schedules.
Full Job Description
The Role

Social is where Emergent meets the next billion creators. As Social Marketing Manager, you own how we show up across the platforms where vibe coders and business owners actually live. You'll set the content strategy, run our owned channels, and amplify the founders and executives whose voices are shaping the category. When a moment breaks on X or TikTok, you're already in the doc with a sharp take ready to ship.

What You'll Do:
  • Own content strategy and day-to-day management of Emergent's brand accounts across LinkedIn and X. Plan it, ship it, measure it, sharpen it.
  • Support voice and content creation for founder and executive-led social. Help our leaders show up consistently with the substance and personality that earn followers.
  • Drive real-time responsiveness. Trend-jack the moments worth jumping on, ignore the ones that aren't, and turn cultural beats into Emergent moments.
  • Build a creator and community strategy that turns vibe coders into our loudest fans. Surface the best user-built apps, run UGC programs, and pull our community into the spotlight.
  • Set the editorial calendar across launches, evergreen series, AMAs, and tentpole moments. Partner with product marketing, brand, and growth so social compounds the rest of GTM.
  • Report on what's working: engagement, follower growth, share of voice, traffic, and what those numbers actually mean for the business. Iterate weekly.
  • Manage tooling, scheduling, and any agency or contractor support to keep the operation tight.

Who You Are:
  • 5+ years running social for a high-growth tech company, consumer brand, or creator-led business. You've built audiences, not just managed accounts.
  • Have grown your own personal brand account or directly owned and architected the growth of a sponsored account.
  • Native fluency on LinkedIn and X. You feel the platforms before you analyze them, and you can tell what's working in ten seconds of scroll.
  • Exceptional writer with range. You can ghost a CEO post, write a one-liner reply, and storyboard a 30-second TikTok in the same morning.
  • Real-time instincts. You're online when the moment breaks, you have a fast take, and you know when to ship versus sit it out.
  • Deep curiosity for AI and builder/vibe-coder culture. You don't need a brief to know what makes this audience tick.
  • You adopt and apply AI into your daily workflows to 10x your impact and output. Generation, editing, research, scheduling: you've already integrated it.
  • Strong eye for visual storytelling, even if you're not the one cutting the video. You can brief, direct, and edit creators and editors to a high bar.
  • Proven track record of exceptional performance in a fast-paced environment, with the organizational chops to run multiple platforms and projects without dropping balls.
  • Bias for action. You ship, iterate, and don't ask for permission you don't need.

Why Join Us:
  • Build the social engine for products used by millions of creators worldwide.
  • Work with a high-caliber, maker-first team solving frontier AI problems.
  • Competitive compensation and meaningful equity.
  • Fast learning, real impact, and a clear path to ownership and growth.

Benefits and Perks:
  • 401(k)
  • Health, dental, and vision insurance
  • Unlimited Paid Time Off: take the time you need to recharge and come back refreshed
  • Flexible Working Hours: work arrangements that fit your life and commitments

The compensation range for this role is: 120,000 USD - 150,000 USD + Bonus + ESOPs

Let's build the future of software together.

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