We are seeking a high-performing SoCal Sales Representative (aka Beverage Champion!) to join our team. The SoCal Sales Representative is responsible for executing within off and on-premise accounts by growing sales and market share through product distribution, display execution, and promotion. This role will be focused on the retail execution of Schilling Cider brands, with approximately 90% of their time in the field. The area for this role covers Southern CA with a heavy focus from San Luis Obispo through Pasadena. The ideal candidate has a passion for cider, enjoys fermentations, is positive, highly motivated, and has the drive to learn and grow within a rapidly expanding industry!
NOTE: Candidate must reside within Ventura County or adjacent communities that provide efficient access to Ventura, Oxnard, Camarillo, Thousand Oaks, Hollywood, Santa Clarita, and the Central Coast territory. Candidate must be within approximately 30 miles of Ventura, CA.
Key Responsibilities: Field Execution:
- Develop and execute the Schilling sales plan to grow the greater SoCal market
- Work closely with the Senior Director of Sales to build & execute Weekly, Monthly, Quarterly Plans to achieve annual market goals
- Develop and maintain strategic relationships with key retailers
- Represent Schilling Cider at festivals, demos, and events within territory
- Increase distribution while educating retailers, restaurateurs, and consumers on the Schilling Cider portfolio
- Call on existing account base to gain new distribution, execute promotional activity, and increase market share
- Develop new business to increase volume/distribution/share within assigned area
- Identify retail opportunities and sell/execute against those opportunities
- Ensure proper merchandising of product and point-of-sale materials according to brand standards
- Generate sales by maintaining/increasing shelf facings and positioning
- Coordinate events and promotions to deliver greater brand awareness and stimulate sales
- Execute monthly Chain Account opportunities - closing authorization gaps, gaining displays, merchandising shelves/backstock, POS support, implementing company programming
- Clear and effective communication with distributor partners regarding retail opportunities and authorizations
- Develop and maintain strategic relationships with all distributor partners
- Provide essential feedback to the Chain Account and Marketing teams about retail successes and challenges
- Accomplish sales goals in alignment with our CIDER Selling Process
- Conduct General Sales Meetings with all distributor channel teams
Sales Administration:
- Compile and submit reports on assigned area and general market information to management team and distributor
- Keep business calendar up to date and scheduled 30 days out
- Utilize sales tools (KARMA, VIP, Nielsen, IRI, etc.) effectively
- Recap weekly KARMA accomplishments to distributor
- Communicate chain activity, new item launches, and incentive opportunities
- Pivot various aspects of distributor management based on business needs
- Coordinate with distributor on commitment closure opportunities
- Inventory management, development, and communication
- Contribute to monthly distributor partner recaps.
Requirements- Are passionate about craft cider and have deep knowledge of the local craft market
- Have strong sales, communication, and presentation skills
- Willing to travel (by car) multiple times per month to assigned territory and opportunity markets
- Have previous sales experience in the alcohol beverage industry
- Must reside in focus territory. Candidate must reside within Ventura County or adjacent communities that provide efficient access to Ventura, Oxnard, Camarillo, Thousand Oaks, Hollywood, Santa Clarita, and the Central Coast territory. Candidate must be within approximately 30 miles of Ventura, CA.
- Valid Driver's License with a good driving record
- Comfort with mobile technology and MS suite
- Ability to handle and maneuver 30lb cases and team lift kegs
- Ability to occasionally work nights and weekends
- Must be able to work effectively and collaboratively with colleagues and external partners
- Regular and predictable in-person attendance is a requirement of this job
- Lead by example and take initiative; be outgoing and approachable
- Be active in conversations around company culture and an agent of change, positively contributing to the workplace experience
- Be self-driven and self-motivated
- Work independently and as part of the team
- Be an energetic, organized, and motivated problem solver
- Exemplify the company's values while representing our brands
- Nice to have: Existing knowledge of Reyes Beverage Group's systems, processes, and existing distributor relationships
Benefits- Starting salary of $83k - $87k annually, + bonus OTE, depending on experience and qualifications
- Medical, dental, and vision insurance
- Retirement plan with employer match
- Paid vacation, sick time, and holidays
- Annual hobby stipend
- Cider, of course!
- Fun working environment in a growing industry
