SMB Sr. Account Executive, Ad Sales

DIRECTV$162K — $244K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of experience in advertising sales or related roles; 5+ years preferred.
  • Experience with SMB customers and sales pipelines.
  • Background in supporting indirect sales channels or dealer organizations.
  • Strong communication and relationship management skills.
  • Proven track record in managing sales opportunities from prospecting to closing.
  • Ability to collaborate across Sales, Marketing, and Operations teams.
  • Familiarity with CRM tools and reporting.

Responsibilities

  • Serve as the main Advertising Sales contact for Commercial dealers.
  • Support dealer onboarding and training with Commercial leadership.
  • Educate dealers about DIRECTV advertising products and sales strategies.
  • Help dealers identify and develop SMB advertising opportunities.
  • Assist in customer meetings and sales discussions.
  • Manage opportunities throughout the sales process.
  • Drive growth in pipeline, advertiser activations, and revenue generation.

Benefits

  • Hybrid work model: in-office 2 days a week and remote work flexibility.
  • Opportunity to develop relationships with Commercial dealers.
  • Access to training and support from Product Marketing teams.
  • Potential for career growth within a major telecommunications company.
  • Chance to influence advertising strategies and customer engagement.
Full Job Description
This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Hybrid

The DIRECTV Ad Sales organization is seeking an SMB Sr. Account Executive responsible for supporting Commercial dealers, developing SMB advertising opportunities, and driving advertising revenue growth.

This role will serve as the primary Advertising Sales contact for participating dealers and work closely with Commercial teams, Product Marketing, Sales Operations, and Advertising leadership to support customer acquisition and revenue growth.

The position will focus on dealer enablement, opportunity development, pipeline management, advertiser activation, and revenue generation.

Here's what you'll do:
  • Serve as the primary Advertising Sales contact for participating Commercial dealers.
  • Support dealer onboarding and training in partnership with Commercial leadership and Product Marketing.
  • Educate dealers on DIRECTV advertising products, customer use cases, and sales positioning.
  • Assist dealers with identifying and qualifying SMB advertising opportunities.
  • Support customer meetings, sales conversations, and opportunity development.
  • Manage dealer-supported opportunities through the sales process.
  • Drive pipeline growth, advertiser activations, and revenue generation.
  • Monitor dealer engagement, opportunity progression, and sales performance.
  • Partner with Product Marketing, Sales Operations, and Commercial teams to support program execution.
  • Track key performance metrics and provide updates to leadership.
  • Share dealer and customer feedback to improve program performance and sales effectiveness.


What you'll need to be successful:
  • 3 - 5 years required, 5+ years desired experience in advertising sales, media sales, channel sales, business development, or related sales roles.
  • Experience working with SMB customers and sales pipelines.
  • Experience supporting indirect sales channels, dealers, partners, or reseller organizations.
  • Strong relationship management and communication skills.
  • Experience managing opportunities from prospecting through close.
  • Ability to work cross-functionally with Sales, Marketing, Operations, and Commercial teams.
  • Experience using CRM tools and pipeline reporting.


Preferred
  • Experience in advertising, media, telecommunications, technology, or related industries.
  • Experience supporting dealer, partner, or channel sales organizations.
  • Experience with SMB customer acquisition and growth programs.
  • Familiarity with self-service advertising platforms and digital advertising solutions.


May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer's proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This role requires but is not limited to 30%+ travel.

This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Hybrid

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