Description and RequirementsGeneral Description: Responsible for the implementation and management of regional marketing initiatives. Includes ownership of event calendar, prospecting strategies/campaigns, and digital marketing/marketing automation. Improve quality and quantity of new business appointments, pipeline, growth, and retention. Work in partnership with the Employee Benefits and Property & Casualty Sales Leaders.
Responsibilities:- Manage the regional events calendar leveraging Marketo. Includes round table discussions, lunch & learns, association/membership activities and social events hosted by sales team.
- Provide analytics integrating both Marketo and Dynamics data to regional and local leadership.
- Create and analyze reports and analytics for various events and prospecting activities.
- Develop, maintain, and track procedures for marketing investments. Includes events, sponsorships, charitable contributions, and memberships. Maintain metrics to track ROI.
- Support "warming activities" for sales consultants to drive new business. Schedule and implement seminars, webinars, and virtual meetings.
- Work with regional marketing and communications leadership to implement sales and marketing processes.
- Oversee tactical sales enablement and marketing projects and tools. Includes communications, presentations, sponsorships, advertising, and branding.
- Assist sales consultants with social media outreach and regional social media strategies.
- Work with marketing team to gain higher visibility and quality market positioning. Support new business, client retention, and revenue growth.
- Manage creative ways to drive webinar and event attendance with effective follow-up.
- Train regional Sales and Marketing Specialists (SMS). Provide backup for SMS in the regions as needed.
- Lead SMS peers in productive communication sessions with leadership and sales associates. Focus on pertinent changes and issues.
- Drive utilization and update prospecting and relationship building opportunities in sales automation system.
Knowledge, Skills and Abilities:- 3 - 5 years of experience in marketing support at executive level.
- Bachelor's Degree with concentration in marketing or communications preferred.
- Experience with digital marketing automation platforms. Includes Marketo, Pardot, Hubspot and Marketing Cloud.
- Experience with salesforce management/CRM systems. Microsoft Dynamics a plus.
- Strong Social Media skills, including LinkedIn and Twitter.
- Ability to travel up to 25% of the time, regionally and nationally.
- Experience developing marketing and sales strategies.
- Experience training others preferred.
- Detail oriented with editorial skill.
- Working knowledge of WebEx and Microsoft Office suite, including PowerPoint and Excel.
- Self-motivated. Ability to multi-task in a fast paced, high-pressure, team environment.
- Strong oral, written and interpersonal communication skills.
USI is committed to providing a full-suite of competitive benefits for our growing population and its diverse needs. We offer a wide range of health, welfare and financial benefits including medical, wellness, dental and vision, 401(k), flexible spending and health savings accounts, short and long-term disability, life insurance and other unique employer-sponsored and voluntary programs. USI also offers a generous paid time off policy, paid family leave benefit as well as paid holiday time.
82,000-85,000
