We9re hiring a Shopper Marketing Manager to own our retail activation function - bridging the gap between brand and retailer execution across Target, Vitamin Shoppe, Sprouts, GNC, Wegmans, and future partners
This role is for someone who:
- Lives at the intersection of brand and retail - and knows how to translate a campaign into a shelf moment
- Thinks like an owner and operates like a builder
- Is equal parts strategic and executional - equally comfortable in a buyer meeting and managing a creative brief
- Understands the mechanics of retail activation: co-op, Roundel, Ibotta, Instacart, secondary placement
- Wants to build the shopper marketing function at a brand that9s scaling fast and investing meaningfully in retail
What You9ll DoRetail Activation & Calendar Ownership- Own Create9s retail marketing and activation calendar across Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans
- Manage a dedicated retail marketing budget - planning, allocation, and ROI tracking
- Build and execute programs across platforms such as Instacart, Ibotta, Aisle, and similar tools that drive trial and conversion
- Identify and work with vendor partners to develop, launch, and execute secondary placement programs within retail partner stores and ecommerce platforms
- Monitor competitive shopper marketing activity and identify opportunities for differentiation
Brand & Retailer Partnership- Act as the strategic and executional bridge between retail sales and brand marketing teams
- Translate national brand campaigns into retailer-specific activation programs
- Build retailer presentations and co-op proposals that clearly demonstrate Create9s investment in the partnership
- Collaborate closely with the retail sales team on customer programs, partnerships, and in-store execution
- Partner with retailer marketing and merchandising teams to execute secondary placement and digital merchandising programs
Creative & Agency Management- Develop shopper-facing creative briefs and manage internal or external creative resources
- Brief and manage agency or vendor partners to bring activation programs to life on time and on brand
Requirements- 4-6 years of experience in shopper marketing, retail marketing, or trade marketing within CPG
- Direct experience building and executing activation programs at Target
- Hands-on experience with platforms such as Instacart, Ibotta, Aisle, or similar retail media tools
- Experience managing a retail marketing budget with clear performance accountability
- Strong cross-functional experience working across brand, creative, and sales teams
- Familiarity with Target9s retail media ecosystem including Roundel
- New York-based or willing to relocate, comfortable working in-office regularly
Nice to Have- Experience in the supplement, wellness, beauty, or food & bev category
- Familiarity with Target9s promotional model
- Background managing creative agencies or internal design resources
- Experience at a brand in the $50M-$300M revenue range
Benefits- Competitive compensation and equity
- Fully-paid health, dental, and vision insurance
- 401K program
- Manhattan office with a flexible hybrid setup and generous PTO
