Penske Media Corporation

SHE Media: Director, Programmatic Sales

Penske Media Corporation$140K — $150K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of online advertising sales experience
  • In-depth knowledge of digital and addressable media
  • Experience with branded content, influencer sales, and events is a plus
  • Strong analytical skills for interpreting data
  • Excellent presentation and communication abilities
  • Proven track record in meeting and exceeding sales targets
  • Entrepreneurial mindset to adapt in a fast-paced environment

Responsibilities

  • Develop and strengthen relationships with programmatic stakeholders
  • Drive new business and revenue growth
  • Communicate insights and trends to senior leadership
  • Deliver tailored media solutions for brand and agency partners
  • Act as a subject matter expert on programmatic strategies
  • Leverage data to optimize sales and campaign performance
  • Achieve quarterly revenue targets through effective sales tactics

Benefits

  • PMC-Paid Healthcare with no employee contributions for medical, dental, and vision
  • Flexible Spending Accounts for healthcare and dependent care
  • Employee Assistance Program and Life Insurance
  • Short- and Long-Term Disability coverage
  • Paid Parental Leave
  • 401(k) Retirement Plan with employer match
  • Company discounts including Pet Insurance and mortgage discounts
  • Flexible Vacation Policy
Full Job Description
SHE Media: Director, Programmatic Sales

SHE Media is seeking an experienced and results-oriented Director of Programmatic Sales to drive growth within our digital media business. The ideal candidate will have a strong track record in programmatic and addressable advertising sales, a robust network of brand and agency relationships, and an in-depth knowledge of the digital advertising landscape. This role requires a strategic thinker who can effectively translate demand trends into actionable strategies, optimizing supply procurement and delivering impactful results.

As SHE Media values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Responsibilities:
  • Develop and Strengthen Relationships: Build and maintain strong partnerships with key programmatic stakeholders, including clients, agencies, and programmatic partners such as DSPs, ensuring strategic alignment and mutual success.
  • Drive New Business and Growth: Identify and pursue new revenue opportunities while fostering the growth of existing client relationships to maximize sales potential and long-term partnerships.
  • Strategic Communication with Leadership: Provide senior leadership with actionable insights on demand trends, industry developments, and performance analyses to refine strategies and unlock revenue growth.
  • Deliver Tailored Media Solutions: Design and implement innovative, engaging, and results-driven programmatic media solutions that address the needs of brand and agency partners, while ensuring top-tier customer service through timely communication and proactive support.
  • Act as a Subject Matter Expert (SME): Champion SHE Media's programmatic strategy and proprietary targeting solutions, providing thought leadership and best practices to internal teams and external partners while staying ahead of trends within the ad tech ecosystem.
  • Leverage Data for Optimization: Utilize data-driven insights to enhance sales strategies, improve campaign performance, and align efforts with client and business goals.
  • Achieve Revenue Targets: Consistently meet and exceed quarterly revenue goals by implementing effective sales tactics and fostering high-impact client relationships.
  • Maintain and build strong relationships with brand marketers, agencies and buyers, leveraging a deep understanding of their business objectives to craft customized solutions.

Requirements:
  • 7+ years of online advertising sales experience
  • In depth knowledge of digital and addressable media, ad tech platforms, and the overall digital advertising ecosystem.
  • In addition to digital media, experience in branded content, influencer/creator, and event sales a plus
  • Strong analytical skills to be used to interpret data and insights to inform sales prospecting, go-to-market strategy and drive business outcomes.
  • Demonstrates strong understanding and ability to maintain sales pipeline in Salesforce.
  • Excellent business presentation skills including strong oral and verbal communication.
  • Proven ability to meet stretch sales goals in a challenging environment.
  • Entrepreneurial mindset with the ability to adapt and thrive in a fast-paced, dynamic work environment, with a strong focus on achieving measurable results.
  • Some travel is required.

A good faith estimate of the salary range is $140k - $150k upon hire + commission. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It's all About You...

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees' needs, we have launched a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.

About Penske Media Corporation

Penske Media Corporation (PMC) is a digital media and publishing company that owns and operates a portfolio of brands across multiple platforms, including Variety, Rolling Stone, Deadline Hollywood, WWD, and Robb Report. PMC was founded in 2003 by Jay Penske and is headquartered in Los Angeles, California. The company has offices in New York, London, and Hong Kong. PMC's brands cover a range of topics, including entertainment, fashion, beauty, music, and technology. PMC also owns a number of events and conferences, including the Variety Entertainment Summit and the WWD Beauty CEO Summit.
Learn more about Penske Media Corporation
Size
1,000 employees
Industry
Founded
2003

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