Employment Eligibility Statement: Due to specific project and client requirements, this position is open to U.S. Citizens and U.S. Lawful Permanent Residents (Green Card holders). Sponsorship is not available at this time.
Danta Technologies evaluates all candidates in compliance with the Immigration and Nationality Act (INA) and EEOC guidelines. All hiring decisions are made without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.
Note: This position is based in the USA, and the client allows candidates to work 100% remotely within the USA location. Other than USA location applications not considered for this position. The end client belongs to the Healthcare Payer domain, specializing in health insurance services, claims, member management, and healthcare benefits administration. Job Description:
Salesforce Marketing Cloud Personalization (Interaction Studio)
- Design, develop, and implement solutions in Salesforce Marketing Cloud
- Build and manage multi-channel campaigns using:
- Email Studio
- Journey Builder
- utomation Studio
- MobileConnect
- Mandatory - Implement and manage real-time personalization campaigns using Salesforce Marketing Cloud Personalization (Interaction Studio)
- Configure user tracking, events, and data models including:
- User profiles
- Product/content catalogs
- Behavioral and interaction dat
- Develop and deploy web personalization experiences such as pop-ups, banners, and recommendations
- Configure and manage Web SDK and sitemap configuration
- Create dynamic and personalized email content using:
- MPscript
- SSJS (Server-Side JavaScript)
- Design and optimize data models using Data Extensions
- Build audience segments and targeting rules
- Manage triggered and transactional messaging
- Perform A/B testing and campaign optimization using performance insights
- Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices
- Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs
- Ensure accurate data capture, identity resolution, and customer profile consistency
Salesforce (CRM) - Required Understanding
- Good understanding of the Salesforce ecosystem and how it integrates with Marketing Cloud
- Working knowledge of Sales Cloud, including core objects such as Leads, Contacts, Accounts, Opportunities, and Campaigns
- Experience with Marketing Cloud Connect and CRM-SFMC data synchronization
- bility to align marketing journeys with lead management, nurturing, and handoff to sales team
- Basic understanding of Salesforce data models, roles, profiles, and permissions
- Nice to have knowledge on - LWC, Apex Trigger, Batch classes, SOQL
Collaboration & Stakeholder Management
- Engage with customers and business stakeholders to understand requirements
- Translate business and marketing objectives into scalable Salesforce solutions
- Work closely with marketing, sales, and technical teams to ensure successful delivery
- Provide implementation guidance and recommend best practices
Technical Skills
- Hands-on experience with Salesforce Marketing Cloud
- Strong experience with Marketing Cloud Personalization (Interaction Studio), Mobile Connect, Email Studio
- Proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS
- Experience with data modeling, segmentation, and automation
- Knowledge of APIs and system integrations
- Understanding of event-based tracking and personalization concepts
Benefits: Danta offers a compensation package to all W2 employees that are competitive in the industry. It consists of competitive pay, the option to elect healthcare insurance (Dental, Medical, Vision), Major holidays and Paid sick leave as per state law.
The rate/ Salary range is dependent on numerous factors including Qualification, Experience and Location.
