Description

Position at DX1 Platform

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search), search engine optimization (organic search), and website analytics.

DX1 is a cloud-based dealership management system for the motorsports industry. We build and maintain customer-facing websites for dealers selling motorcycles, ATVs, side by sides, snowmobiles, scooters, power equipment and more.

Position Summary

DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing team and drive measurable results for hundreds of powersports dealership websites across the US. This role combines strategic leadership with hands-on execution, managing a small team while overseeing a high-volume client portfolio.

Success in this position requires someone who thinks like a boutique digital marketing agency but can build scalable processes that deliver consistent results across many accounts. The ideal candidate is highly organized, data-driven, process-oriented, and passionate about continuous improvement through automation, AI, and marketing technology.

Responsibilities
• Lead, mentor, and develop a team of up to three SEO/SEM specialists.
• Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.
• Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.
• Prioritize work based on business impact, client needs, and team capacity.
• Establish processes, documentation, and quality standards that improve efficiency and consistency.
• Conduct technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.
• Oversee keyword research, on-page optimization, local SEO, content recommendations, link-building strategies, and competitive analysis.
• Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.
• Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.
• Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform.
• Stay current on Google algorithm updates, paid search trends, AI search developments, and emerging digital marketing technologies.
• Continuously identify opportunities to automate repetitive work using technology, templates, AI, and workflow improvements.

Required Qualifications
• 5+ years of SEO and SEM experience with proven results.
• 2+ years managing or mentoring marketing professionals.
• Experience managing multiple client accounts in an agency or high-volume SaaS environment.
• Strong understanding of technical SEO, local SEO, content strategy, and paid search.
• Advanced knowledge of:
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• Google Ads
• SEMrush
• PageSpeed Insights
• Screaming Frog SEO Spider
• Raven Tools (or similar reporting platforms)
• Experience implementing conversion tracking, event tagging, and attribution.
• Strong analytical skills with the ability to translate data into business recommendations.
• Excellent project management, prioritization, and organizational skills.
• Ability to thrive in a fast-paced environment while managing competing priorities.

Preferred Qualifications
• Experience working with automotive, powersports, RV, marine, or other dealer-based industries.
• Experience supporting SaaS products or website platforms.
• Familiarity with Local SEO for multi-location businesses.
• Experience with schema markup, XML sitemaps, robots.txt, and JavaScript SEO.
• Knowledge of AI-assisted marketing workflows and automation tools.

What Success Looks Like
• Delivers measurable improvements in organic traffic, rankings, lead generation, and paid search performance across a large client portfolio.
• Builds repeatable processes that enable the team to scale without sacrificing quality.
• Develops a high-performing, accountable team focused on continuous improvement.
• Uses data to drive decisions and proactively identifies opportunities for optimization.
• Balances strategic thinking with hands-on execution while maintaining exceptional client outcomes.

Key Competencies
• Strong Management Skills
• Strategic Thinking
• Process Improvement
• Client Service
• Analytical Thinking
• Technical SEO
• Paid Search
• Communication
• Collaboration
• Continuous Learning

• This role offers a compensation of approximately $85,000 - $90,000 annually. Compensation factors include geography, experience, education, job demands, job market, etc. Additional benefits for full-time employees include medical, dental, vision, flexible spending account, 401k, and matching up to. 4% fully vested on day one of employment; paid vacation, company holidays, and sick leave; corporate discount opportunities.