SEO & Performance Content Lead

Thatch

$160K — $210K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of SEO experience with a proven track record in scaling programs
  • In-depth knowledge of technical SEO, content strategy, and AI search technologies
  • Proven leadership experience in a B2B SaaS environment
  • Experience with AI tools to enhance SEO processes and results
  • Adept in collaborating with Engineering and Design teams
  • Experience in hiring and managing SEO teams or contractors
  • Demonstrated ability to link SEO initiatives directly to business success

Responsibilities

  • Own and drive the SEO strategy including technical SEO, content, and organic traffic acquisition
  • Develop and implement content strategies to attract qualified leads
  • Build and grow the SEO team over time while maintaining high standards
  • Collaborate with Engineering to optimize site architecture and performance
  • Create AI-enabled workflows for enhancing SEO tasks
  • Set editorial standards that ensure timely, high-quality content
  • Measure and analyze SEO performance metrics to refine strategies

Benefits

  • Opportunity to shape and lead a key strategic function
  • Collaborative work environment with various departments
  • Access to advanced AI tools and technologies
  • Chance to build a high-performing team
  • Focus on measurable business outcomes from SEO efforts
Full Job Description
About the role

You'll own our SEO strategy end to end, from identifying opportunities to building the systems, content, and team that drive meaningful business results. You'll partner closely with Marketing, Product Marketing, and Engineering to make search a core part of how we grow.

What you'll do
  • Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
  • Develop content strategies that answer real buyer questions and drive qualified traffic.
  • Build and scale our SEO function, including hiring and leading the team over time.
  • Partner closely with Engineering to improve site architecture, performance, and technical SEO.
  • Build AI-enabled workflows that improve research, content creation, optimization, and measurement.
  • Establish editorial standards that balance quality with speed.
  • Measure performance across organic traffic, pipeline, and revenue, and use those insights to improve the strategy.
  • Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content.


What we're looking for
  • You've built or significantly scaled an SEO program.
  • Deep knowledge of technical SEO, content strategy, and AI search.
  • Experience leading SEO for a B2B SaaS or similarly complex business.
  • Experience using AI tools to improve research, content creation, and operational efficiency.
  • Comfort partnering closely with Engineering and Design teams.
  • Experience hiring or managing teams, agencies, or contractors.
  • A track record of connecting SEO investments to business outcomes.
  • Comfort operating in ambiguity and building processes from scratch.


Experience that stands out
  • Built SEO from an early-stage foundation.
  • Grew organic acquisition in a competitive B2B market.
  • Built AI-native workflows for SEO and content operations.
  • Deep technical SEO expertise across site architecture, schema, and Core Web Vitals.
  • Experience with AI search, AI Overviews, or answer engines.


What to expect

We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:
  • Initial conversation with a recruiter.
  • Hiring manager interview.
  • Live case study.
  • Conversations with members of the team.
  • Final conversation with our leadership team.


Estimated Compensation Range

$160,000-$210,000 USD

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