SEO Manager - North AmericaDepartment: RS-292 - O06 - Marketing
Employment Type: Full Time
Location: US - New York
DescriptionSEO Manager - North AmericaSalary Range: $80,000 to $100,000This is hybrid role which will be based mostly on site from our New York office.
Key ResponsibilitiesThe role As our
SEO Manager - North America, you will own DAZN's organic search strategy across North America, driving subscriber growth through best-in-class SEO and AI Search. Reporting directly to the
VP of Organic Media, you will be DAZN's go-to SEO expert in the region - shaping how millions of sports fans discover us through search engines, AI platforms, and beyond.
This is not a narrow, one-dimensional SEO role. You will define and execute the full organic and AI search strategy for North America, acting as hands-on content SEO partner to our editorial teams and a key collaborator with PR on offsite presence. Working cross-functionally with
our central team, you will optimize the customer acquisition cycle and ensure DAZN remains at the forefront of organic media, including search engines and emerging AI platforms.
Based in New York, you will join a fast-paced team where you'll have the independence and the authority to implement initiatives that move the needle on our USA business.
What you'll be doing: - Define and implement the organic search strategy & roadmap for DAZN.com portals in North America, ensuring presence in both traditional search engines and emerging AI search platforms.
- Content SEO - Lead the content SEO strategy for DAZN North America, providing best-in-class recommendations to our editorial teams and supporting the content roadmap for DAZN News US.
- Offsite SEO & PR - Work alongside our PR team to strengthen DAZN's offsite presence and brand reputation, growing the number of high-quality citations and backlinks across North America.
- Reporting & Analytics - Take ownership of internal SEO reporting, liaising with our central Analytics team to build dashboards and track performance against organic growth targets.
Skills, Knowledge & ExpertiseWhat you'll bring: - Proven SEO track record: solid experience delivering strong organic search results, either agency-side or in-house, with a strategic as well as hands-on approach.
- Expertise across all areas of SEO, with a particular focus on content SEO and offsite/link building strategies.
- Hands-on experience with SEO tools including Google Search Console, Ahrefs, keyword ranking platforms (e.g. STAT, AWR), and Google Analytics / GA4.
- Comfortable working in a CMS and familiar with the basics of how content is published and structured across large sites.
- Experience with AI SEO (GEO - Generative Engine Optimisation) and how to optimise for emerging AI search platforms - this is a key new focus area for the team.
- Confident communicator able to build strong relationships across Editorial, PR, and Product teams, with an appetite to challenge convention and champion organic search.
- Mindset: curious, data-driven, and passionate about sport.
Even better if you have: - Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console.
- Experience in a digital subscription business or streaming platform.
Please note: This role is US-based. You'll be based in our US office a minimum of 3 days per week. Job BenefitsBenefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You'll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
