SEO Manager, Healthcare

Power Digital

$70K — $95K *
US-AnywhereRemote in United States
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-5 years of experience in delivering effective digital campaigns
  • Proven success in designing and optimizing high-impact SEO campaigns
  • Strong ability to manage WordPress for site optimizations and troubleshooting
  • Comfortable in client meetings and presenting cohesive strategies
  • Proven ability to lead and direct a team of SEO and content professionals
  • Strategy-oriented with a results-driven mindset
  • Experienced in interpreting analytics to enhance client performance

Responsibilities

  • Own SEO and AIO strategies for healthcare clients
  • Create strategic client roadmaps aligning SEO best practices with business goals
  • Support implementation of SEO optimizations on client WordPress sites
  • Develop and present monthly performance reports to clients and account managers
  • Provide expert guidance for clients on content and technical SEO strategies
  • Manage all aspects of SEO, including UX, onsite content, and link building
  • Conduct keyword research and develop on-page optimization strategies

Benefits

  • Collaborative and passionate work environment
  • Opportunity to lead a team of SEO professionals
  • Engagement with a diverse range of clients in the healthcare sector
  • Focus on creative and big idea strategies that can significantly impact clients’ success
  • Variety of projects to keep work dynamic and engaging
Full Job Description
A day in the life:

SEO Manager will be responsible for day-to-day support & management of client strategies who run SEO efforts from auditing & on boarding to monthly content and technical execution.
Key Responsibilities:
  • Own the SEO and AIO strategy for a subset of clients in Healthcare
  • Lead in creation of strategic client roadmaps that align with SEO best practices and client business goals
  • As a key member of an SEO pod - support in managing implementation of SEO optimizations on client WordPress sites
  • Support in the development and jointly present monthly performance reports to Account Managers and client points of contact
  • Serve as true subject matter experts for clients and Account Managers as it relates to content and technical SEO strategies
  • Lead core management of all things SEO: SEO strategy, UX, onsite content and link building
  • Conduct ongoing keyword research and mapping to identify target topics and develop relevant content and on-page optimization strategies
  • Experience with on-site technical SEO, local listings & reputation sites, SEO tools, content strategy development, social media strategy, influencer marketing, digital PR, and link building techniques.
Role Requirements:
  • 2-5 years delivering digital campaigns that deliver actual business results
  • A proven track record of SEO wins (e.g., designing, building, and optimizing highly successful campaigns, delivering volume and best-in-class).
  • Strong background in WordPress to make website changes, SEO optimizations, and troubleshooting.
  • Comfortable meeting with clients & presenting a cohesive strategy
  • Ability to build & direct a team of skilled content & SEO partners
  • Strategy minded
  • Performance/results driven
  • Ability to interpret analytics data and develop campaigns that increase client performance
  • Ability to get along with a small group of PASSIONATE marketers
  • Strong ability to switch between client projects quickly
  • Understand that clients want things yesterday. It ain't fair but it's true
  • Be ready to bring BIG ideas that change the world
  • A highly collaborative, team-oriented individual comfortable with managing an experienced team

Key Performance Indicators (KPIs)
  • $75k Managed Client Revenue
  • Below 10% Client Churn Rate
  • Range of the number of accounts (4-7)

Most Important Things (MITs)
  • Organic Performance and Strategy Building
  • Internal Team Management & Organization
  • Client Facing Communication & Leadership

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