Cisco

SEO / GEO Content Strategist

Cisco • $120K — $152K *
Research Triangle Park, NC 27709In-Person
Consumer Technology
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 2+ years of hands-on experience creating GEO/AEO content and 8 years in content strategy, SEO, or organic growth, preferred in B2B/technology.
  • Deep understanding of E-E-A-T principles for technology content.
  • Proficiency in enterprise SEO tools like BrightEdge and Screaming Frog for content auditing.
  • Experience with emerging GEO/AEO platforms (e.g., Profound, AthenaHQ, Scrunch AI).
  • Strong analytical skills with ability to communicate complex insights to executives.
  • Passion for AI and experience with LLM-based content workflows.

Responsibilities

  • Design and execute an enterprise-wide GEO/SEO content roadmap.
  • Write high-quality content and manage writers, providing training and support.
  • Build and manage AI-assisted content optimization pipelines with Operations & Intelligence team.
  • Serve as subject matter expert on organic search performance, developing tracking dashboards.
  • Conduct competitive analysis to identify content authority gaps and recommend strategy pivots.
  • Ensure content optimization for discoverability, checking page-level SEO elements.
  • Collaborate with marketing teams to ensure content quality aligns with technical architecture.

Benefits

  • Flexible work arrangements.
  • Opportunities for professional development and training.
  • Engagement in innovative projects at the forefront of AI and SEO.
  • Access to a collaborative and supportive work culture.
Full Job Description
The application window is expected to close on: 08/21/2026
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Cisco is seeking a strategic Content Strategist to lead our organic growth initiatives in an AI-first search environment. This role is responsible for helping ensure Cisco's technical expertise, product documentation, and thought leadership content are the primary sources of truth for both generative AI answer engines and traditional search engines. You will define what content is created and how it is structured, surfaced, and validated to meet the high standards of B2B decision-makers, establishing Cisco's Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) content practice.

Why This Role Matters As search continues evolving from blue links to conversational answers, our ability to be cited by AI models is critical to our market position. You will own the strategy for creating and optimizingour vast organic content library, ensuring that when customers ask LLMs about networking, security, observability, or collaboration, Cisco is the authoritative answer across the entire buyer journey.

Core Accountabilities

  • Content Strategy & Execution: You will design and execute an enterprise-wide GEO/SEO content roadmap. This involves identifying high-impact opportunities for content creation and refreshes that align with Cisco's business objectives. You will write high-quality content and manage a pool of writers, providing training and support to influence stakeholders across the organization. You will leverage keyword research, audience data, and competitor analysis to develop search-first content plans that map to customer buyer journeys.


  • AI-Native Content Systems: You will build and manage the pipeline for AI-assisted content optimization in close collaboration with the Operations & Intelligence team. This includes establishing human-in-the-loop workflows to ensure accuracy, tone, and E-E-A-T standards are maintained across all Cisco assets.


  • Performance & Insights: You will serve as the primary subject matter expert on organic search performance. Collaborating with the Operations & Intelligence team, you will inform the development of dashboards to track search visibility, including rankings, impressions, AI mentions/citations, traffic, and conversion. You will translate these insights into actionable recommendations for stakeholders and leadership.


  • Competitive Intelligence: You will conduct continuous analysis of the competitive landscape to identify gaps in topical authority. You will proactively recommend pivots in content strategy to maintain Cisco's dominance in key technology domains.


  • Technical Literacy for Content: You will ensure all content is optimized for discoverability. While not a technical SEO role, you must understand how bots crawl and extract content. You will be responsible forchecking page-level elements, including Meta Robots, Canonical tags, and Schema Markup, to ensure content is correctly indexed and understood by search engines and LLMs.


  • Cross-Functional Collaboration: You will partner with brand, integrated marketing, web marketing, and product marketing to ensure that content quality and technical architecture work in tandem. You will act as the internal expert on how LLMs ingest and prioritize enterprise information.


Required Qualifications

  • Candidates must have 2 years of hands-on experience creating GEO/AEO content and 8 years of experience in content strategy, SEO, or organic growth, preferably within a complex B2B or technology environment.


  • You must possess a deep understanding of E-E-A-T principles and how they apply to technology content.


  • Proficiency in using enterprise SEO platforms such as BrightEdge and Screaming Frog is required, with a focus on using these tools to audit page-level content performance, meta data and crawlability.


  • Experience using emerging GEO/AEO platforms such as Profound, AthenaHQ, or Scrunch AI is required.


  • You must demonstrate strong analytical skills and the ability to communicate complex search trends to executive stakeholders.


  • A passion for AI and experience with LLM-based workflows for content production is essential.

About Cisco

Cisco Careers

Join the vibrant team at Cisco, a global leader in networking and cybersecurity solutions, where innovation and leadership thrive. Cisco offers a plethora of job opportunities that cater to a range of skills and experiences, making it an ideal place for both seasoned professionals and those seeking an internship to jumpstart their career. Work You’ll Do At Cisco, you’ll be part of a culture that values diversity, leadership, and professional growth. Engage in work that matters with a team that combines technology, creativity, and the power of human connection to redefine networking. Cisco’s commitment to innovation isn’t just about technology, but also about transforming the way we work and collaborate. Cisco’s employment philosophy supports career advancement and nurtures a leadership pipeline that is equipped with diversity training and opportunities for growth. Whether you’re applying your skills to drive our latest innovations or using our vast networking capabilities to solve complex problems, at Cisco, every role is impactful. Join Our Dynamic Team Explore job opportunities in areas ranging from engineering to marketing, sales to cybersecurity. Cisco is hiring individuals who are passionate, curious, and ready to drive change. Positions at Cisco offer competitive benefits, a supportive culture, and the chance to work with cutting-edge technology. Internship Programs Kickstart your career with a Cisco internship. Gain invaluable industry experience, enhance your resume, and build professional networks that last a lifetime. Our internships provide hands-on experience and the chance to work on projects that matter. Leadership and Development Cisco is committed to fostering leadership skills and providing employees with the training needed to succeed. Our leadership programs help you develop new skills, manage teams effectively, and lead with confidence. Cisco’s commitment to professional development ensures that your career path is as dynamic as our technologies. Benefits and Culture Cisco understands the importance of a balanced life. Our benefits package is designed to ensure that our team members are healthy, happy, and secure. At Cisco, you’ll find a supportive culture that encourages open communication, teamwork, and mutual respect. Stay Connected Join Cisco’s Talent Network Stay informed about new positions that match your skills and interests. At Cisco, we value the curiosity and unique perspectives of our team members. Subscribe to receive personalized job alerts and insider tips directly from our hiring managers. Explore Cisco Jobs Ready to advance your career at Cisco? Search open positions, prepare your resume, and get ready for an interview that could lead to your next big opportunity. At Cisco, we’re not just filling positions—we’re investing in leaders. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await you at Cisco.
Learn more about Cisco
Size
79,500 employees
Market Cap
$194.5 billion
Industry
Telecommunications & Hardware
Net Income
$10.1 billion
Founded
2014
5 Year Trend
+1.4%
Revenue
$48 billion
NASDAQ
CSCO
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Cisco

More Consumer Technology Jobs

Find similar SEO / GEO Content Strategist jobs:

NationwideResearch Triangle Park, NC