Responsibilities :
- We are seeking a highly skilled and motivated Senior Website Data Analyst who excels in analyzing website data, providing optimization recommendations, identifying opportunities for improvement, understanding business goals, and effectively communicating data-driven narratives.
- Website data analysis: Analyze and interpret website data using Adobe Analytics and Customer Journey Analytics (CJA),
- Evaluate key performance indicators and metrics to evaluate website performance, user behavior, and conversion rates.
- Optimization strategies: Utilize website data analysis to identify areas for improvement and optimization.
- Develop data-driven strategies and recommendations to enhance website usability, user experience, and conversion rates.
- Opportunity identification: Proactively identify opportunities for website optimization and improvement based on data analysis.
- Conduct thorough analysis of user journeys, landing pages, conversion funnels, and other relevant website elements to uncover areas of potential growth and enhancement.
- Business understanding: Collaborate with stakeholders, including web team, marketing, product, and design teams, to understand business goals, objectives, and challenges.
- Translate business requirements into actionable insights and recommendations that align with the overall business strategy.
- Storytelling through data: Translate complex website data into compelling narratives that effectively communicate insights and recommendations to stakeholders.
- Present findings in a clear, concise, and visually appealing manner, using data visualization tools and storytelling techniques to engage and influence decision-makers.
- Testing and experimentation: Design and implement A/B tests and experiments to evaluate the impact of website changes and optimization strategies using Adobe Target.
- Analyze test results to determine statistical significance and the effectiveness of the test results and provide recommendations for further optimization
- Conversion rate optimization (CRO): Collaborate with marketing and UX teams to improve website conversion rates.
- Analyze user behavior, conversion funnels, and other relevant data to identify barriers and opportunities for optimization.
- Develop CRO strategies and recommendations based on data insights.
- Data quality and governance: Ensure the accuracy and reliability of website data by implementing data quality checks and adhering to data governance policies and best practices.
- Identify and address data quality issues that may impact the accuracy of analysis results.
- Continuous learning and improvement: Stay up to date with the latest web analytics tools, testing and optimization techniques, storytelling approaches, and industry trends.
- Seek opportunities for professional development and actively contribute to the enhancement of website data analysis capabilities within the organization.
- 70% of the work will be analyzing how this teams' projects are doing and 30% is around testing
- Giving requirements to teams and using the reports to solve business problems (not building the data infostructure but are using it to sell the insights and identify business solutions)
Qualifications :
- Bachelor's degree in a relevant field (e.g., marketing, statistics, computer science) or equivalent work experience.
- Adobe Analytics, CJA and/or Target Certification a plus
- Minimum of 5 years' experience.
- Strong analytical and problem-solving skills, with a proven track record of analyzing website data and deriving actionable insights.
- Experience with data visualization tools (e.g., Adobe Workspace, Tableau, Power BI) to create visually appealing and informative dashboards and reports.
- Excellent communication and storytelling skills, with the ability to effectively convey complex website data analysis concepts to non-technical stakeholders.
- Knowledge of optimization techniques and methodologies, such as A/B testing, multivariate testing, and personalization recommendations.
- Understanding of website usability, user experience (UX), and conversion rate optimization (CRO) principles.
- Business acumen and the ability to understand and align website optimization strategies with overall business goals and objectives.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Expertise with Adobe analytics, including CJA, Consumer Journey Analytics and web site analysis
- Client facing - strong presentation skills and communication skills
- Ability to understand the details, but speak with strong presence and make complicated data simple and easy to understand
- Cross function, matrix, highly collaborative team player - this is an independent role to support enterprise-wide website analysis who must be highly collaborative and take joy in working with others and being an excellent partner to many
- A strong background in web analytics, testing and optimization techniques, business acumen, and storytelling.
- Digital analytics and have done website and marketing analytics
- Partners or consulted with marketing and business leads on opportunities or optimizations
- Successfully recommend website optimizations that led to meeting business goals
- Support recommendations with data in compelling manner
- Able to communicate effectively with marketing and leadership using their business language and supporting with data
- Able to make complicated or complex data simple and easily digestible for leaders.
- Unique ability to understand and communicate with technical teams and marketing leaders effectively - to understand the tools and programs, but to elevate the insights in actionable, clear presentations
Benefits:
Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.
Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.
Vision Insurance : Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.
Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.
Synectics is an equal opportunity employer.
