About the RoleWithin B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works.
We're looking for a Senior Webinar & Digital Events Strategist to redefine webinars and digital experiences as a high-quality demand channel. You'll own audience strategy, portfolio design, programming principles, conversion paths, and performance recommendations while partnering closely with a Webinar Marketing Manager on production and delivery. This is a hands-on role for a strategic operator who can create compelling experiences and build the pre-event, live, and post-event systems required to turn engagement into qualified demand.
In this role, you will:- Owning the webinar and digital events strategy, including audience priorities, portfolio architecture, editorial themes, formats, calendar, investment decisions, and success measures.
- Designing experiences for specific buyer needs and journey stages, with a clear value exchange, CTA, follow-up path, and connection to broader campaigns.
- Partnering with Product Marketing, Content, speakers, customers, and subject-matter experts to create differentiated programs that make complex AI topics useful and concrete.
- Working closely with the Webinar Marketing Manager and production partners to translate strategy into clear briefs, run-of-show requirements, launch plans, QA, and delivery standards.
- Building integrated pre- and post-event motions across paid, email, web, social, SDR, Sales, and account-based channels to reach the right audiences and sustain momentum.
- Establishing qualification, routing, seller context, and follow-up expectations so high-intent engagement receives timely and relevant action.
- Defining measurement across audience quality, registration-to-attendance, engagement, CTA behavior, qualified leads, account progression, pipeline, and content reuse.
- Using performance data and audience feedback to improve the portfolio, retire low-value formats, and create reusable programming and activation playbooks.
You might thrive in this role if you have:- 10+ years of experience across B2B webinars, digital events, experience marketing, content programming, or integrated campaigns, ideally within a complex or technical category.
- A track record of building programs that create qualified demand and pipeline-not simply registrations, attendance, or engagement.
- Strong understanding of audience strategy, programming, speaker development, digital attendee journeys, promotion, production, follow-up, and measurement.
- Experience leading complex cross-functional programs with executives, subject-matter experts, customers, agencies, technical partners, and sales teams.
- Excellent editorial judgment and the ability to translate sophisticated ideas into clear, compelling audience experiences.
- Strong analytical discipline and comfort using audience, engagement, conversion, and pipeline data to make portfolio and investment decisions.
- The ability to balance strategic planning with hands-on problem solving in high-visibility, fast-moving environments.
- Genuine curiosity about AI and its potential to improve experience design, content workflows, audience intelligence, and personalization.
Workplace & LocationThis role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Occasional travel will be required.
