Job Description

SVP, Markets Content, Investments Marketing

We9re seeking a future team member for the role of SVP, Markets Content to join our BNY Investment Marketing team. This role is located in New York, New York.

In this role, you9ll make an impact in the following ways:

The SVP, Markets Content within Investments will lead a high-performing team of content strategists and writers. This experienced, visionary leader will architect and execute a differentiated content strategy that drives demand, deepens client relationships, and advances BNY9s commercial objectives across institutional and wealth segments. The role requires a blend of market expertise, editorial excellence, and commercial acumen-ensuring BNY9s point of view stands out in a crowded marketplace and consistently progresses a coherent, compelling story.

• In partnership with the Segment Content Teams, lead and develop a best-in-class content organization with clear objectives, KPIs, and operating rhythms and foster a culture of creativity, accountability, and continuous improvement.
• Build a differentiated markets content strategy with defined editorial vision and content roadmap for Investments-grounded in client needs, market insights, and commercial priorities.
• Partner across the organization, particularly with the Segment and Channel Strategy teams, to translate commercial priorities into targeted content programs (campaigns, sequenced series, anchor pieces, 4always-on4 content, sales enablement).
• Elevate BNY Investments9 voice in the market with timely, bold, and credible content-integrating proprietary data, research, and practitioner perspectives.
• Uphold standards of operational excellence and governance such as editorial standards and processes for quality, accuracy, compliance, and brand consistency. Manage the content calendar, workflows, and production stack across channels (web, email, social, video, events, sales enablement).
• Adopt a test-and-learn mindset to build and improve our performance frameworks (reach, engagement, influence, pipeline contribution), establish feedback loops and use analytics to test formats, messages, distribution tactics.

To be successful in this role, we9re seeking the following:

• 12+ years in content leadership within investments, asset management, capital markets, or related financial services; proven track record building content engines that drive commercial impact, including a publishing background with demonstrated ability to drive demand.
• Deep understanding of markets and investment topics (macro, fixed income, equities, alternatives, liquidity, ETFs/indexes) and the needs of institutional and wealth clients.
• Demonstrated success leading multi-disciplinary teams and managing complex editorial calendars across channels.
• Exceptional editorial judgment, writing/editing skills, and talent for simplifying complex market narratives.
• Strong commercial orientation; fluency in marketing funnels, client journeys, and sales enablement.
• Data-driven mindset; experience with content analytics, marketing automation, CRM alignment, and A/B testing.
• Experience navigating brand, legal, compliance, and risk requirements for public-facing financial content.

About the Team

At BNY, our culture speaks for itself, check out the latest BNY news at BNY Newsroom & BNY LinkedIn

Here9s a few of our recent awards:

• America9s Most Innovative Companies, Fortune, 2025
• World9s Most Admired Companies, Fortune 2025
• 4Most Just Companies4, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life9s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.