Overview

Citi is a multinational financial services corporation headquartered in NY. The bank is ranked 3rd on the list of largest banks in the US. Publicis services Citi in support of strategic marketing and communications for the Global Brand, Wealth Management and the US Personal Banking organization.

This role is for an SVP that will lead the relationship with senior-level marketing clients within the Citi Wealth organization driving critical initiatives, with a strong emphasis on business strategy, marketing program development, and product communications.

Publics services Citi in an integrated, Power of One model, bringing together Publicis Groupe agencies and capabilities to support Citi's strategic priorities. This includes critical Creative, Media, Data and Technology practices, which this position will be accountable for. Within this integrated model we are looking for a leader who has a very strong strategic mindset and who is seasoned in program development and communications.

Responsibilities

The candidate must be able to work in a matrixed environment and excel in communication and connecting dots. The role requires a strong collaborative mindset with an entrepreneurial work ethic. Superb communication and presentation skills are a must.

You must be equal parts strategic business partner, production and creative pro, and problem solver, comfortable in the ambiguous and able to turn it into clarity to make progress. You will deepen our client relationship and grow their business in a meaningful way. You will need proven agency leadership experience across a large client portfolio, with examples of innovative or transformative creative outputs.

• Strong leadership and interpersonal skills
• Strong instincts for business and creative strategy, project planning, and navigating complex situations
• Proven track record of managing a multi-faceted marketing programs inclusive of paid, owned, and earned strategies, experiential programs and content marketing
• Familiarity connecting services / offerings to audiences and building go-to-market plans that are comprehensive and ownable
• Ability to react swiftly in real time, pivot as new information is presented, and manage multiple workstreams
• Proven client and team leadership abilities that will inspire internal and external partners
• Creative problem solving mentality
• Exceptional writing, speaking and presentation skills
• Track record of developing integrated marketing programs and that link product and communications
• At least 10+ years of managerial experience

What will the day-to-day work look like (Deliverables)?

• Day-to-day management of a cross-functional, cross-agency team
• Constant communications with senior agency leadership & client leadership
• Managing existing scopes and identifying opportunity for incremental scopes
• Assessing, praising and coaching inter-departmental team members
• Steward and shape strategic and creative output
• Ensure best-in-class presentation of the agency's work
• Be accountable for flawless execution of strategic recommendations, road mapping, and creative development

The Citi business is a large, fast paced account. The Citi Wealth business unit that this candidate will join resides in tandem with other business units that the agency manages for Citi including, Global Branding, US Personal Banking, Sponsorships, Retail Services and CRM. The candidate will be required to understand the dynamics across the entire business and ensure appropriate alignment to the broad business agenda.

Qualifications

• At least 12+ years of experience and demonstrated growth as an Account leader on large, complex clients
• Clear examples of leadership on a large-scale campaign with innovative creative outputs and/or client partnership focused on digital transformation
• Passion for working at the speed of retail is a must
• This role will be based out of the NYC area; in office presence is a must
• Bachelor's degree

Additional information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.