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Senior Vice President, e-CommerceLocation: Dallas, TX
Position OverviewJoining the company at a pivotal moment of digital and commercial transformation, the Senior Vice President of E-Commerce is responsible for leading the strategy, performance, and execution of Signet's e-commerce business.
This leader owns the e-commerce channel P&L and is accountable for driving profitable growth, optimizing the digital customer experience, and ensuring strong cross-functional alignment across Marketing, Merchandising, Planning, Supply Chain, and Technology.
As a key member of the commercial leadership team, this role translates enterprise priorities into actionable e-commerce strategies that drive traffic, conversion, and revenue, while improving operational execution and preparing the business for future platform and operating model evolution.
This is a
high-impact operator role-focused on scaling a ~$1B business, improving performance, and strengthening execution discipline across the channel.
Core AccountabilitiesE-Commerce Strategy & Channel Leadership- Define and lead the e-commerce strategy aligned to brand, customer, and financial objectives
- Translate enterprise priorities into clear digital growth plans across traffic, conversion, and AOV
- Identify and unlock opportunities to accelerate digital penetration within a predominantly store-led business
- Ensure alignment between brand positioning and digital execution across all customer touchpoints
P&L Ownership & Commercial Performance- Own e-commerce P&L with accountability for revenue growth, margin performance, and demand efficiency
- Drive performance across key levers: traffic, conversion, AOV, retention, and profitability
- Partner with Finance and Planning to improve forecast accuracy, inventory flow, and promotional effectiveness
- Establish clear performance metrics and operating rhythms to drive accountability across the organization
Digital Merchandising & Customer Experience- Oversee site merchandising strategy, ensuring product availability, visibility, and conversion optimization
- Partner with Merchandising to align product strategy with digital presentation and storytelling
- Continuously improve the end-to-end customer journey across web, mobile, and post-purchase experiences
- Leverage data and insights to drive personalization, usability, and conversion improvements
Growth & Demand Generation (Influence)- Partner closely with Marketing to align performance marketing, SEO/SEM, CRM, and promotional strategies
- Ensure cohesive execution across acquisition, retention, and lifecycle marketing
- Drive a test-and-learn culture to optimize channel mix, campaigns, and on-site performance
- Influence pricing, promotion, and inventory exposure decisions to maximize demand and margin
Omnichannel & Operational Integration- Strengthen integration between e-commerce and store channels to deliver a seamless omnichannel experience
- Partner with Supply Chain and Operations to improve fulfillment speed, cost, and reliability
- Ensure alignment between digital demand and operational capabilities (inventory, delivery, service)
- Drive coordination across Customer Care, Stores, and Digital to enhance overall customer satisfaction
Digital Product, Technology & Transformation- Partner with Product and Technology teams to execute the e-commerce roadmap
- Support platform evolution, including CMS migration and future composable architecture initiatives
- Identify opportunities to improve site performance, scalability, and digital capabilities
- Balance near-term execution needs with longer-term transformation priorities
Cross-Functional Leadership & Influence- Act as the connective leader across Marketing, Merchandising, Planning, Finance, Supply Chain, and Technology
- Influence without direct ownership across key functions to drive aligned outcomes
- Serve as a strategic partner to Brand Presidents and senior leadership
- Drive clarity, accountability, and decision-making across a complex, matrixed organization
People & Culture Leadership- Lead and develop a high-performing e-commerce team, including senior directors and functional leaders
- Strengthen team capabilities in strategy, execution, and communication
- Establish clear operating rhythms, roles, and accountability frameworks
- Foster a culture of ownership, agility, and continuous improvement
Key Performance Indicators (KPIs)- E-Commerce Revenue Growth (% vs. LY and vs. Plan)
- Contribution Margin / Digital Profitability
- Conversion Rate & AOV Improvement
- Traffic Growth & Demand Efficiency
- Customer Acquisition & Retention
- Site Performance & Customer Experience Metrics
- Inventory Productivity (turns, sell-through, markdowns)
- Omnichannel Contribution (BOPIS, ship-from-store, etc.)
- Forecast Accuracy & Operational Efficiency
- Team Engagement & Retention
Qualifications- Bachelor's degree in Business, Marketing, or related field; MBA preferred
- 15+ years of progressive leadership experience in e-commerce, digital, or omnichannel retail
- Proven P&L ownership at scale (ideally $500M-$1B+ revenue responsibility)
- Demonstrated success driving e-commerce growth and improving channel performance
- Strong experience in digital merchandising, performance optimization, and customer experience
- Track record of operating effectively in complex, matrixed organizations
- Ability to influence across Marketing, Merchandising, Supply Chain, and Technology
- Experience with e-commerce platforms, digital analytics, and performance marketing ecosystems
