Purpose

The Senior UX Research & Product Designer reports to the Director, IT Product Management.

A central part of this transformation is redesigning how guests discover, configure, and purchase complex travel journeys - including multi-day itineraries, packages, partners, inventory availability, and dynamic pricing.

We are looking for a senior UX Research & Product Designer to own and elevate the end-to-end digital guest experience across discovery, planning, booking, and transaction.

Key Areas of Accountability

End-to-End Experience Design
• Lead UX strategy and hands-on design from discovery through checkout and confirmation
• Design booking flows including itinerary configuration, seat selection, pricing presentation, and payments
• Simplify multi-component travel products (rail, hotels, and add-ons) into intuitive interaction models

Research & Continuous Discovery
• Establish and run a structured UX research practice
• Conduct usability testing, journey validation, and post-purchase research
• Translate research and behavioral data into prioritized product opportunities
• Partner with Product Managers to test hypotheses and inform decisions

Conversion & Transaction Optimization
• Improve booking conversion and reduce abandonment
• Design pricing and availability experiences that build transparency and trust
• Reduce friction in high-value checkout and payment flows

Cross-Functional Product Collaboration
• Work embedded within agile product teams
• Partner with Engineering on interactions tied to real system states (availability, inventory, payment)
• Collaborate with Revenue Management and Marketing on pricing and pre-booking experience

Design Patterns & Systems
• Define scalable UX patterns for travel commerce
• Contribute to the design system and ensure accessibility across devices

UX Center of Excellence
• Accountable for creating UX Center of Excellence for Armstrong Collective which would guide all future UX practices.
• Responsible for coaching and uplevelling on UX specialists.

Required Skills & Experience

Experience
• 8+ years UX research and product design experience
• Direct experience with travel, airline, rail, cruise, or hospitality booking platforms
• Proven improvement of ecommerce conversion and transactional flows
• Experience working within product-led or agile organizations
• Strong usability testing and journey mapping skills
• Experience designing complex, multi-step transactional workflows
• Ability to simplify high-consideration purchasing decisions
• Data-informed design using analytics and experimentation
• Comfortable designing within systems involving inventory, pricing logic, and payments
• Experience partnering closely with engineering teams and APIs
• Familiarity with real-time or near-real-time interaction constraints

Tools
• Advanced Figma (or equivalent) proficiency
• Usability testing platforms
• Analytics and A/B testing tools (e.g., GA, Amplitude)

Work Environment
• Corporate Office - Vancouver based; hybrid role with a minimum 3 days / week in the office

Compensation

• The base salary offered for this role is $125,000 to $140,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.
• Eligible for Armstrong Collective's discretionary bonus program

Eligible Benefits

Armstrong Collective supports our team members' health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:

• Medical, Dental, Vision, Life Insurance
• Short term disability, long term disability benefits
• Travel emergency assistance
• Vacation time and sick time
• Up to 5% RRSP and/or TSFA match
• Two complimentary annual train tickets after first year of employment

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