Role PurposeThe Senior Strategist leads our largest VIP accounts while serving as a cultural and technical pillar for the Strategy department. Beyond driving GMV for high-value brands, this role is dedicated to elevating the entire team through active mentorship, specialized training, and the continuous codification of TikTok Shop best practices.
Responsibilities1. VIP Client Strategy & Growth- Own end-to-end client strategy - from shop structure and product selection to creator, media, and campaign planning
- Develop quarterly growth plans and align them with GMV, contribution margin, and brand goals.
- Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence.
- Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance.
2. Team Training & Mentorship (Specialization)- Weekly Team Training: Develop and lead weekly departmental training sessions to sharpen the collective skills of the Strategist and Associate Strategist cohort.
- Best Practice Codification: Stay at the bleeding edge of TikTok Shop updates and ensure "what's working now" is documented and communicated across the team.
- Peer Mentorship: Serve as a mentor to Junior and Mid-level Strategists, providing guidance on complex account issues and professional development.
- Oversight & Quality: Partner with the Head of TikTok Shop to ensure best practices are not just taught, but actively enforced and visible in the work produced by the department.
3. Team Leadership & Execution Oversight- Manage your pod's day-to-day workflow with your Associate Strategist; ensure smooth coordination across creative, community, and operations.
- Set clear expectations and priorities for the week; monitor Command Center hygiene.
- Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively.
- Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge.
4. Client Relationship Management- Serve as the single point of contact for your assigned brands.
- Keep clients informed, never surprised - recap meetings, flag risks, and document decisions.
- Translate client feedback into clear actions and manage expectations with honesty and professionalism.
- Protect client trust by maintaining confidentiality and follow-through.
5. Performance & Reporting- Own performance results across shop, creator, and ad metrics; track progress weekly.
- Deliver actionable insights: what worked, what didn't, and what's next.
- Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly.
- Present clean, digestible reports that tell the story behind the numbers.
6. Cross-Department Collaboration- Partner with Ops on new client onboarding, shop health, and system setup.
- Work with Creative and Community to ensure content aligns with brand positioning and sales strategy.
- Collaborate with Media to align ad strategy with organic momentum and creator performance.
- Contribute ideas for process and system improvements to the Head of TTS.
Decision Rights- Full ownership of client strategy, communication, and performance decisions.
- Authority to approve budgets, campaign scopes, and creator selections within the client's agreed parameters.
- Delegation rights across pod roles; may reassign internal priorities to maintain flow.
Escalation required for:- Any budget change >10%
- Strategic pivots affecting staffing or contract scope
- Sensitive client escalations (legal, ethical, or reputational risk)
Key Metrics for Success- Client Health Score 60; 80% (based on satisfaction, communication, retention, and performance)
- Portfolio CM target met or exceeded (as defined per client)
- Pod execution rate 90% (on-time vs. planned tasks)
- Average task turnaround time 48 hours (across pod deliverables)
- Documentation accuracy 5; (client notes, recaps, reports)
- Creator performance: 70%+ of Spark assets meet or exceed benchmark GMV per post
CadenceDaily: Slack check-ins, pod task alignment, issue triage.
Weekly: Client meeting, pod retro, and cross-functional sync, Team Training Session (Lead), and Leadership sync with the Head of TTS.
Monthly: Growth reporting and campaign retros.
Quarterly: Strategic review and planning with Head of TTS.
