Senior Strategy Manager - 1:1 Communications, Personalization Strategy

LifeWorks, Inc. • $86K — $136K *
Toronto, ON M3C 0E3In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years experience as a business growth strategist with proven outcomes
  • Proactive owner with an entrepreneurial and continuous improvement mindset
  • Deep expertise in sales growth across 1:1 communication channels
  • Exceptional strategic influencing skills with cross-functional teams
  • Excellent communication and storytelling skills for executive presentations
  • Experience leading cross-functional teams with agile methodologies
  • Ability to quickly learn new platforms and technical concepts

Responsibilities

  • Own strategic targets and drive 1:1 communication initiatives
  • Collaborate with marketing to establish and achieve sales goals
  • Monitor KPIs and analyze performance data to provide actionable insights
  • Develop outbound and inbound targeting strategies based on customer behavior
  • Lead campaign planning and ongoing performance optimization
  • Act as the primary contact for business area communications with C&P team
  • Create executive-level presentations to convey strategic direction

Benefits

  • Dynamic and collaborative working environment
  • Commitment to core values of teamwork, innovation, and growth
  • Personal development opportunities through training and networking
  • Flexible work options including in-office and remote
  • Community engagement support initiatives
  • Focus on Diversity & Inclusion with supportive resource groups
Full Job Description
Description

Own the Growth: Driving Business Outcomes through 1:1 Communications

What You'll Do

  • Strategic Targets Ownership
  • Collaborate with Marketing and Digital GTM teams to set and drive 1:1 communication targets for your core business portfolios, taking full ownership of sales and growth accountability


Performance Insights and Optimizations

  • Maintain a hands-on watch on all KPIs, clearly articulating the business drivers behind performance shifts (tactics, offers, conversion improvements)
  • Analyze performance data to identify opportunities, diagnose issues, and translate insights into clear actions and business recommendations
  • Partner closely with GTM teams to optimize underperforming areas and turn business priorities into targeted action plans
  • Develop and execute outbound and inbound channels orchestration strategies to effectively retarget customers via 1:1 mediums based on web, app, or inbound call behavior


Portfolio Ownership

  • Lead the prioritization of 1:1 communications initiatives within your business area, partnering with Marketing and Channels to determine which campaigns and tactics should move forward based on business outcome and ROI. In parallel, work with Marketing, Product, and Engineering teams to prioritize enabling capabilities and define the roadmap needed to deliver against business needs and maximize value
  • Lead your cross-functional stakeholders in effective campaign planning, launching campaigns on time, continuous performance monitoring, insight generation, and data-driven optimization to ensure the team consistently achieves its business goals, effectively leveraging our 1:1 mediums
  • Serve as the primary point of contact for your assigned business area on behalf of the C&P team, managing all requests related to targets, performance, opportunities, and capabilities


Executive Presentation & Storytelling

  • Lead the development and delivery of executive-level, data-driven presentations to articulate key business outcomes, strategic direction, and new growth opportunities to senior leadership through compelling storytelling.


Qualifications

What you bring

  • 5+ years experience as a business growth strategist with a proven record of driving significant business outcomes
  • You are a proactive owner with an entrepreneurial & continuous improvement mindset, taking full accountability and continuously looking for what works, what does not, and making the necessary changes to drive results
  • Deep knowledge and expertise in driving sales and growth across multiple 1:1 comms channels, including email, MMS/RCS, outbound calling, and Push notifications
  • Exceptional ability to influence strategy and drive business outcomes with cross functional (marketing, channels, product, engineering) stakeholders
  • Excellent communication skills to articulate business outcomes and strategic direction to senior leadership through compelling, executive-level storytelling
  • Experience leading a cross-functional team (e.g., a squad, pod) and working with diverse stakeholders to launch rapid optimizations, A/B tests, and new capabilities to drive portfolio sales outcomes with an agile way of working
  • Ability to rapidly build fluency in new platforms, technical concepts, and data environments


Great-to-haves

  • Experience in the Telco industry and understanding of Telco market dynamics to inform and influence strategy
  • Experience working with product & engineering teams to bring new AI capabilities to optimize 1:1 communications, to deliver the right message at the right time
  • Experience with Adobe 1:1 platforms, such as Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Campaign Classic (ACC)


What we give back to you

  • A highly-engaged, dynamic and collaborative environment
  • A place that embraces our core values: Spirited teamwork, Courage to innovate, Embrace change, Initiate opportunity, and a Passion for growth
  • Opportunities for personal development through training, networking, and career development
  • Flexible work styles with the ability to work in and out of the office
  • An organization that actively supports you giving back to the community you live in
  • An organization that is committed to Diversity & Inclusion exemplified by our diverse, global team member-led resource groups and our commitment to ensuring every team member is valued, recognized, and empowered to thrive in a safe and equitable environment


#LI-REMOTE

Salary Range: $86,000-$136,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more ...


Job Type: This is for a current vacancy

About LifeWorks, Inc.

LifeWorks, Inc. Careers

Joining LifeWorks, Inc. presents an unparalleled opportunity to become part of a leading team dedicated to professional growth and innovation in the industry. LifeWorks, Inc. is renowned for its commitment to excellence and a culture that fosters diversity and leadership.

Explore Job Opportunities

LifeWorks, Inc. offers a variety of job opportunities that cater to a range of skills and professional interests. Whether seeking an entry-level position or a more senior role, LifeWorks, Inc. provides a platform for career advancement and personal development.

Internship Programs

Embark on a professional journey with LifeWorks, Inc. through its dynamic internship programs. These opportunities allow individuals to gain hands-on experience, enhance their resumes, and develop essential skills in a real-world setting. Internships at LifeWorks, Inc. are a stepping stone to full-time employment and a flourishing career.

Professional Growth and Benefits

LifeWorks, Inc. is dedicated to the professional growth of its team members, offering extensive training and development programs. Employees enjoy comprehensive benefits that support both their professional and personal lives, ensuring a well-rounded employment experience.

Inclusive Culture and Diversity

The company prides itself on a workplace culture rooted in diversity and inclusion. LifeWorks, Inc. believes that a diverse team inspires innovation and enhances problem-solving capabilities. Through diversity training and inclusive hiring practices, LifeWorks, Inc. ensures that all team members have the opportunity to contribute and succeed.

Networking and Leadership Development

LifeWorks, Inc. encourages its employees to engage in networking and leadership development activities. These initiatives are designed to build strong professional networks and develop the leadership skills necessary for career advancement within the company.

Innovation at LifeWorks, Inc.

At the forefront of innovation, LifeWorks, Inc. continually seeks to implement cutting-edge solutions and services. The team at LifeWorks, Inc. is composed of dedicated professionals who bring creativity and expertise to every project, driving the company's success in a competitive market.

Hiring Process

The hiring process at LifeWorks, Inc. is designed to identify and attract top talent. Candidates undergo a thorough interview process that assesses their skills, cultural fit, and potential for growth within the company. LifeWorks, Inc. values transparency and communication, ensuring that all applicants receive timely updates and feedback.

Career Opportunities Await

LifeWorks, Inc. is actively hiring and looking for motivated individuals who are ready to take their careers to the next level. Explore the open positions and find where your skills and passions align with the needs of LifeWorks, Inc.

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LifeWorks, Inc. is not just a company; it's a place where careers are nurtured, and futures are built. Join the team and be part of a community that values hard work, creativity, and a commitment to excellence.
Learn more about LifeWorks, Inc.
Industry
Healthcare
* Ladders Estimates

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