SGS & Co

Senior Strategist - Digital Shelf Content

SGS & Co$80K — $90K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in e-commerce content strategy or a related field
  • Strong understanding of SEO principles and digital marketing
  • Proficient in analyzing data to drive content performance
  • Experience in leading cross-functional collaborations
  • Familiarity with retailer platforms like Amazon, Walmart, and Target

Responsibilities

  • Develop comprehensive digital shelf content strategies
  • Craft SEO-informed PDP copy and visual content
  • Translate marketing briefs into actionable content plans
  • Integrate data-driven insights into consumer-facing content
  • Analyze and refine content effectiveness based on performance metrics

Benefits

  • Health care plans including prescription drug coverage
  • Dental and vision coverage options
  • Life insurance and supplemental insurance plans
  • Flexible spending account for medical expenses
  • 401(k) Savings Plan with company contributions
Full Job Description
Position Purpose

Leads e-commerce content strategy for digital shelf environments, translating brand, consumer, and search insights into high-performing product content across retailer platforms.

Hybrid role out of Chicago, NY, or Cincinnati
Strategic Thinking & Leadership
  • Develop digital shelf content strategies aligned to business goals
  • Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
  • Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
  • Integrate keyword and search data into natural, human-first content
  • Apply retailer content guidelines and constraints
  • Lead insight-to-creative translation

Content Optimization & Performance
  • Make data-backed recommendations to improve performance
  • Analyze content effectiveness and refine messaging
  • Partner with Search teams to improve discoverability
  • Continuously evolve strategies based on platform changes

Collaboration & Communication
  • Collaborate with Search, Creative, and Client teams
  • Lead content workstreams
  • Present strategies and insights clearly to stakeholders

Innovation & Thought Leadership
  • Stay current on retailer AI tools (e.g., Rufus, Sparky)
  • Track content trends and evolving requirements
  • Contribute to thought leadership

Senior Strategist - Commerce Search

Position Purpose

Leads commerce search strategy and optimization, turning data into actionable insights to improve discoverability, ranking, and performance across retailer platforms.

Strategic Thinking & Leadership
  • Develop commerce search strategies aligned to client goals
  • Translate complex data into actionable insights
  • Conduct keyword research, competitor analysis, and share-of-search
  • Identify growth opportunities from search behavior

Search Optimization & Performance
  • Optimize discoverability across Amazon, Walmart, Target, Instacart, Kroger
  • Improve ranking, visibility, and share of search
  • Drive optimization via keywords, taxonomy, and content alignment
  • Partner with Content teams to improve PDP quality

Collaboration & Communication
  • Collaborate with Content and Creative teams
  • Present insights and recommendations clearly
  • Lead search strategy workstreams

Innovation & Thought Leadership
  • Stay current on AI-driven search and retailer algorithms
  • Apply forward-looking approaches to discoverability
  • Contribute to thought leadership


Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $80,000 USD - $90,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate's location, experience, and other job-related factors.

Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.

#LI-SM1 #LI-DNP

About SGS & Co

SGS ) is a Swiss multinational company headquartered in Geneva, Switzerland which provides inspection, verification, testing and certification services. It has more than 93,000 employees and operates over 2,600 offices and laboratories worldwide. It ranked on Forbes Global 2000 in 2015, 2016, 2017, 2020 and 2021. The core services offered by SGS include the inspection and verification of the quantity, weight and quality of traded goods, the testing of product quality and performance against various health, safety and regulatory standards, and to make sure that products, systems or services meet the requirements of standards set by governments, standardization bodies or by SGS customers.
Learn more about SGS & Co

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