Cheil USA/Dallas/Strategy
Senior Strategist

Strategy at Cheil is for those who believe it's still important to make a stir. To push for strategic thinking that generates excitement but also causes some noticeable commotion along the way. It's your confidence operating in that safe discomfort that generates breakthrough ideas, and builds modern, resilient brands along the way.

You are provocative. Big thinking. Challenger of assumptions. Unmistakable and irreplicable in a room.

Formulas are your enemy. Dull work makes you ill. You have the courage to interrogate safe thinking and conviction to follow through.

We're looking for a Senior Strategist to match our department ambition and help lead the next chapter of growth for one of our largest and most important client relationships. This is an opportunity for a strategic leader who thrives on solving complex business challenges, shaping famous creative work, and building strong partnerships with clients and colleagues alike.

About the opportunity
As Senior Strategist, you will help lead the development of brand, communications, and consumer strategies that influence business decisions and inspire exceptional creative work. You will serve as a trusted advisor to senior clients, a mentor to strategists, and a collaborative partner to creative, account, media, analytics, and innovation teams.

This role, reports to the Head of Strategy, and will focus heavily on Samsung, helping shape the future of one of the world's most recognized brands across multiple audiences, channels, and experiences.

What You'll Do
Lead Strategic Vision

• Define and champion brand, communications, and campaign strategies that connect business objectives to human insight.
• Translate complex market, consumer, and cultural dynamics into clear strategic direction.
• Develop strategic frameworks, positioning recommendations, audience segmentation models, and messaging architectures that guide business and creative decisions.
• Ensure strategic rigor across the full lifecycle of work from discovery and research through execution, optimization, and measurement.

Influence Clients

• Serve as a trusted strategic advisor to senior client stakeholders.
• Facilitate discussions that help clients identify opportunities, navigate ambiguity, and make informed decisions.
• Deliver compelling presentations that build confidence, inspire action, and strengthen agency partnerships.
• Develop thought leadership and POVs that position the agency as a strategic partner rather than a tactical vendor.

Inspire Creative Excellence

• Partner closely with creative leadership to unlock breakthrough ideas grounded in human insight.
• Develop inspiring briefs that spark innovative and effective creative solutions.
• Champion work that balances cultural relevance, business impact, and creative ambition.
• Help teams connect emerging consumer behaviors, technology trends, and cultural shifts to meaningful creative opportunities.

Contribute to the Strategy Practice

• Mentor junior team members through feedback, coaching, and day-to-day collaboration.
• Contribute to the evolution of strategic frameworks, tools, and best practices.
• Champion curiosity and a culture of learning across the team.
• Help elevate the quality of strategic thinking through strong work, collaboration, and knowledge sharing.

Help Drive Agency Growth

• Play a role in new business opportunities, including RFP responses, pitch development, and presentations.
• Contribute to agency thought leadership through articles, speaking opportunities, workshops, and client-facing initiatives.
• Assist with the optimization of the strategy discipline, processes, and tools that support agency growth and effectiveness.

What We're Looking For

• 5+ years of experience in brand strategy, account planning, social strategy, or communications strategy within leading advertising, marketing, or consulting environments.
• Demonstrated experience contributing or leading to strategic work for large-scale consumer brands.
• Experience within technology, consumer electronics, telecommunications, or adjacent categories a definite plus.
• Proficiency in consumer research, audience insights, cultural intelligence, and strategic planning.
• Strong understanding of integrated marketing ecosystems, including brand, digital, social, retail, experiential, and commerce channels.
• Ability to connect data, consumer behavior, and business objectives to actionable strategic recommendations.
• Exceptional storytelling and facilitation skills.
• Highly proficient in developing and delivering presentations.
• A collaborative style with the ability to inspire cross-functional teams.
• Bachelor's degree in marketing, Communications, Psychology, Sociology, Business, Journalism, Liberal Arts, or a related field preferred

Why Join Us

• Lead strategy for globally recognized brands.
• Shape award-winning work that influences culture and drives business growth.
• Partner with talented creatives, technologists, and innovators.
• Help define the future of strategy within a growing agency.
• Build a meaningful career while making a measurable impact on clients, teams, and the industry.

Location
This role is based in Plano, Texas, with a hybrid work schedule. Candidates must reside in or be willing to relocate to the Dallas-Fort Worth area. Travel may be required based on client and business needs.