Renesas Electronics America

Senior Staff Product Marketing Specialist

Renesas Electronics America$174K — $215K *
Manufacturing & Automotive
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in business development, marketing, or technical sales
  • Remote role based in the San Jose area
  • Deep understanding of Industrial market applications
  • Experience in Building Automation, Industrial Automation, or Energy sectors
  • Proven relationship-building in the field
  • Strong strategic, analytical, and communication skills
  • Experience in a matrixed, cross-functional environment

Responsibilities

  • Plan channel engagement by collaborating with Product Groups and the Solutions Team
  • Build marketing strategies aligned with product release schedules
  • Work with Sales to develop engagement plans
  • Present products at Distributor offices
  • Conduct workshops with Distributors and Customers
  • Support relationship-building with key accounts and ecosystem partners
  • Champion application-focused solution promotion and strategic initiatives

Benefits

  • Remote work flexibility
  • Eligibility for bonus opportunities
  • Opportunity to engage with cutting-edge technologies
  • Work in a cross-functional collaborative environment
Full Job Description
Job Description

Channel Marketing - Industrial Solutions is responsible for driving Channel engagements for our Solutions and New Product releases. In this position, you will focus on Channel meetings, Mass Market customers and driving application-level business opportunities through early customer engagement. Focus will be on the Industrial market, including applications in Building and Industrial Automation. This can include door locks, building security, HVAC and other technologies enabling next-generation technologies. The role will be the regional lead for ensuring our local distributor partners have a share of mind of our NPIs and Solutions. You will work with Sales, Product Group partners and the Solutions Team to formulate a plan for engagement with all local Distributor Partners.

Responsibilities
  • Channel Engagement Planning
    • Work with Product Groups and the Solutions Team to plan the release schedule
    • Building a marketing plan around the release schedule
    • Work with Sales on Engagement Plan
  • Customer Engagement & Opportunity Development
    • Present at Distributor offices
    • Hold Workshops with Distributors and Customers on new Solutions and NPI's
    • Support team in building relationships with key accounts and ecosystem partners (internal and external)
    • Guide the identification of solution-level and product-level opportunities and differentiation across key industrial segments
  • Solution Enablement & Evangelism
    • Direct the promotion and positioning of relevant application-focused solutions.
    • Champion cross-business solution initiatives at a strategic level.
  • Cross-Functional Collaboration
    • Facilitate collaboration between the BD team, field sales, FAEs, marketing, and business units.
    • Represent the regional voice in corporate planning and solution development.
    • Feed market intelligence back into business units.


Qualifications
  • 8+ years of experience in business development, marketing or technical sales
  • This is a remote role based in the San Jose area; candidates must be locally based to be considered
  • Deep understanding of the Industrial market, with experience in Building Automation, Industrial Automation, or Energy sectors
  • Proven ability to follow up on leads and develop relationships in the field
  • Strong strategic thinking, analytical, and communication skills
  • Ability to work effectively in a matrixed, cross-functional environment

Education
  • Education: Bachelor's Degree in Engineering, Business, or a related field


Additional Information

The expected annual pay range for this position is $174,000 - $215,000. This position is also eligible for bonus opportunities. Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Videos To Watch
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About Renesas Electronics America

Renesas Electronics America is a leading supplier of advanced semiconductor solutions including microcontrollers, SoC solutions and a broad range of analog and power devices, with operations spanning research, development, design and manufacturing for a wide range of applications.
Learn more about Renesas Electronics America
Size
2,000 employees
Industry

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