Grindr

Senior Staff Product Manager, Ads

Grindr • $130K — $180K *
San Francisco, CA 94112In-Person
Consumer Technology
8 - 10 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 8+ years in Product Management with ownership of consumer-facing ad products.
  • Strong judgment in consumer product development, balancing user needs and business outcomes.
  • Experience collaborating with technical teams on ads platforms and monetization infrastructure.
  • Proven ability to develop strategy and execute in ambiguous scenarios across cross-functional teams.
  • High data fluency with skills in metrics, experimentation, and performance analysis for product decisions.
  • Experience in influencing senior stakeholders as the primary contact for business-critical ad domains.

Responsibilities

  • Own product strategy and roadmap for Grindr's consumer ads business, focusing on monetization and user trust.
  • Collaborate with engineering, design, and leadership teams to define priorities for ad experiences.
  • Build and scale a rewarded ads portfolio to enhance user value while improving existing experiences.
  • Translate business, advertiser, and user experience insights into actionable product strategies.
  • Work with technical teams on ad platforms, formats, and delivery systems.
  • Use data and market insights to assess ad performance and identify improvement opportunities.
  • Diagnose supply quality issues and innovate monetization approaches within existing infrastructures.

Benefits

  • Full premium coverage for health, dental, and vision for employees; partial for dependents.
  • Up to $300,000 in fertility and family-building support including IVF and adoption.
  • 401(k) plan with a 6% match and immediate vesting benefits.
  • Industry-leading gender-affirming care covering up to 90% of costs and providing related resources.
  • Flexible vacation policy and two company-wide rest weeks annually.
  • Monthly stipends for cell phone, internet, wellness, food, and commuting, plus breakfast/lunch.
Full Job Description
About the Job:
  • Own the product strategy and roadmap for Grindr's consumer ads business, with a focus on building ads experiences that improve monetization without compromising user trust or product quality.
  • Serve as the product SME and primary product partner for ads, working closely with Engineering, Design, Data, Ads Sales, and senior leadership to define priorities and drive execution.
  • Build and scale a stronger rewarded ads portfolio, identifying where ads can create value for users and where existing experiences need to be improved, reduced, or rethought.
  • Translate business goals, advertiser needs, and user experience signals into clear product bets, sequencing, and success metrics.
  • Partner with technical teams on ads platform, ad formats, delivery systems, and measurement - with working familiarity with programmatic advertising, mobile ad mediation, and the broader ad delivery ecosystem.
  • Use data, experimentation, and market insight to evaluate ads performance, diagnose issues, and identify opportunities that directly impact Grindr's bottom line.
  • Diagnose supply quality issues and optimize publisher-side ad logic, with the ability to design and test novel monetization approaches on top of existing mediation infrastructure.

Role Requirements:
  • 8+ years of Product Management experience, including meaningful ownership of consumer-facing ads, ads monetization, rewarded ads, or adjacent monetization products.
  • Strong consumer product judgment, with a track record of building experiences that balance user needs, business outcomes, and technical constraints.
  • Experience partnering with technical teams on ads platforms, ad formats, measurement, delivery, or monetization infrastructure.
  • Demonstrated ability to define strategy, build roadmaps, and execute through ambiguity as a senior IC across multiple cross-functional partners.
  • Strong data fluency, including comfort using metrics, experimentation, and performance analysis to make product decisions.
  • Experience influencing senior stakeholders and operating as the product point of contact for a complex, business-critical domain.

You May Thrive in this Role if You:
  • Are AI-native or rapidly becoming so - you actively use AI tools in your workflow and are always looking for new ways to leverage them.
  • Have built or scaled ads products at a consumer company where user experience, marketplace dynamics, and revenue outcomes all mattered.
  • Have experience with rewarded ads, self-serve ads, third-party advertiser workflows, or ads products that connect advertiser demand to consumer-facing product surfaces.
  • Are energized by being the person who turns a messy, high-impact business area into a clear product strategy with a real execution path.


Benefits and Perks:
  • Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
  • Family Formation Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
  • Retirement: 401(k) with 6% match and immediate vesting.
  • Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
  • Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
  • Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
  • Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch


This is a hybrid role based in our San Francisco, New York, Los Angeles, or Chicago office and will require you to be in person Tuesdays and Thursdays.

About Grindr

Grindr is a location-based social networking and online dating application for gay, bi, trans, and queer people. The app was one of the first geosocial dating apps and was launched in 2009. Grindr is available in over 190 countries and has over 27 million users. The app is owned by San Vicente Acquisition LLC, a company based in West Hollywood, California. Grindr has faced criticism for its handling of user data and for facilitating the spread of sexually transmitted infections.
Learn more about Grindr
Size
100 employees
Market Cap
$836.3 million
Industry
Hospitality & Recreation
Founded
2008
NASDAQ
GRND
* Ladders Estimates

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