Grindr

Senior Staff Product Manager, Ads

Grindr • $130K — $180K *
New York, NY 10025In-Person
Consumer Technology
8 - 10 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 8+ years of Product Management experience, particularly in consumer-facing ads or monetization products.
  • Proven ability to balance user needs and business outcomes with technical constraints.
  • Experience collaborating with technical teams on ads platforms and monetization infrastructure.
  • Ability to define and execute product strategy amidst ambiguity with multiple cross-functional partners.
  • Strong data fluency for metrics and performance analysis in product decision-making.
  • Experience influencing and working with senior stakeholders in complex business environments.

Responsibilities

  • Own product strategy and roadmap specifically for Grindr's consumer ads business.
  • Serve as the primary product partner for ads, collaborating with Engineering, Design, and Ads Sales.
  • Build and scale the rewarded ads portfolio, focusing on user value and experience improvement.
  • Translate business goals and user insights into actionable product strategies and success metrics.
  • Partner with technical teams to enhance ads platform functionalities and delivery systems.
  • Evaluate ads performance using data and market insights to drive business impact.
  • Diagnose and optimize supply quality issues while testing innovative monetization approaches.

Benefits

  • Full premium coverage for health, dental, and vision for employees, with partial for dependents.
  • Up to $300,000 support for fertility and family-building initiatives, including IVF and adoption.
  • 401(k) plan with a generous 6% company match and immediate vesting.
  • Industry-competitive compensation along with company bonuses and equity offerings for all employees.
  • Leading gender-affirming healthcare coverage with extensive cost support and resources.
  • Flexible vacation policy alongside two company-wide rest weeks each year.
  • Monthly stipends for wellness, commuting, meals, and connectivity, plus breakfast/lunch provisions.
Full Job Description
About the Job:
  • Own the product strategy and roadmap for Grindr's consumer ads business, with a focus on building ads experiences that improve monetization without compromising user trust or product quality.
  • Serve as the product SME and primary product partner for ads, working closely with Engineering, Design, Data, Ads Sales, and senior leadership to define priorities and drive execution.
  • Build and scale a stronger rewarded ads portfolio, identifying where ads can create value for users and where existing experiences need to be improved, reduced, or rethought.
  • Translate business goals, advertiser needs, and user experience signals into clear product bets, sequencing, and success metrics.
  • Partner with technical teams on ads platform, ad formats, delivery systems, and measurement - with working familiarity with programmatic advertising, mobile ad mediation, and the broader ad delivery ecosystem.
  • Use data, experimentation, and market insight to evaluate ads performance, diagnose issues, and identify opportunities that directly impact Grindr's bottom line.
  • Diagnose supply quality issues and optimize publisher-side ad logic, with the ability to design and test novel monetization approaches on top of existing mediation infrastructure.

Role Requirements:
  • 8+ years of Product Management experience, including meaningful ownership of consumer-facing ads, ads monetization, rewarded ads, or adjacent monetization products.
  • Strong consumer product judgment, with a track record of building experiences that balance user needs, business outcomes, and technical constraints.
  • Experience partnering with technical teams on ads platforms, ad formats, measurement, delivery, or monetization infrastructure.
  • Demonstrated ability to define strategy, build roadmaps, and execute through ambiguity as a senior IC across multiple cross-functional partners.
  • Strong data fluency, including comfort using metrics, experimentation, and performance analysis to make product decisions.
  • Experience influencing senior stakeholders and operating as the product point of contact for a complex, business-critical domain.

You May Thrive in this Role if You:
  • Are AI-native or rapidly becoming so - you actively use AI tools in your workflow and are always looking for new ways to leverage them.
  • Have built or scaled ads products at a consumer company where user experience, marketplace dynamics, and revenue outcomes all mattered.
  • Have experience with rewarded ads, self-serve ads, third-party advertiser workflows, or ads products that connect advertiser demand to consumer-facing product surfaces.
  • Are energized by being the person who turns a messy, high-impact business area into a clear product strategy with a real execution path.


Benefits and Perks:
  • Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
  • Family Formation Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
  • Retirement: 401(k) with 6% match and immediate vesting.
  • Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
  • Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
  • Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
  • Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch

About Grindr

Grindr is a location-based social networking and online dating application for gay, bi, trans, and queer people. The app was one of the first geosocial dating apps and was launched in 2009. Grindr is available in over 190 countries and has over 27 million users. The app is owned by San Vicente Acquisition LLC, a company based in West Hollywood, California. Grindr has faced criticism for its handling of user data and for facilitating the spread of sexually transmitted infections.
Learn more about Grindr
Size
100 employees
Market Cap
$836.3 million
Industry
Hospitality & Recreation
Founded
2008
NASDAQ
GRND
* Ladders Estimates

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