Grindr

Senior Staff Product Manager, Ads

Grindr$130K — $180K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of Product Management experience focused on consumer-facing ads or monetization products.
  • Strong judgment on consumer product design balancing user experience and business goals.
  • Experience working with technical teams on advertising platforms and monetization infrastructure.
  • Proven ability to define strategy and execute through ambiguity across cross-functional teams.
  • Strong data analysis skills, with expertise in metrics and experimentation for product decision-making.
  • Ability to influence senior stakeholders and serve as a product point of contact in complex domains.

Responsibilities

  • Own the product strategy and roadmap for Grindr's consumer ads, focusing on monetization and user trust.
  • Act as the subject matter expert and key collaborator with engineering, design, and senior leadership.
  • Build and enhance the rewarded ads portfolio by identifying value-creating opportunities.
  • Translate business goals and user signals into product priorities and success metrics.
  • Collaborate with technical teams on ad formats and measurement systems.
  • Analyze data and market insights to optimize ad performance and drive business impact.
  • Identify and address supply quality issues while innovating monetization strategies on current infrastructure.

Benefits

  • Full coverage for health, dental, and vision, with partial for dependents.
  • Up to $300,000 in fertility and family-building support, including IVF and adoption.
  • 401(k) plan with 6% match and immediate vesting options.
  • Industry-competitive compensation, including bonuses and equity.
  • Comprehensive gender-affirming health care with significant cost coverage.
  • Flexible vacation policy and two designated company-wide rest weeks per year.
  • Monthly stipends for wellness, commuting, and food.
Full Job Description
About the Team:

Grindr's ads business is growing, and there's significantly more runway ahead. The Ads team is responsible for scaling an ad product that can become one of the most meaningful revenue drivers for the business - without compromising the experience that keeps 15M+ users coming back. As Senior Staff PM, Ads, you'll own the strategy, roadmap, and execution across ad experiences, rewarded ads, and the systems behind them. This isn't a maintenance role. It's a build role - for someone who wants to define what ads at Grindr becomes next.

At Grindr, we operate in Grindr Mode. Moderately hardcore day to day, truly hardcore when it counts. It's about doing great work without burning out. Outcomes over outputs. Smart, driven people who raise your bar, with room to live full lives.

This is a hybrid role based in our San Francisco, New York, Los Angeles, or Chicago office and will require you to be in person Tuesdays and Thursdays.

About the Job:
  • Own the product strategy and roadmap for Grindr's consumer ads business, with a focus on building ads experiences that improve monetization without compromising user trust or product quality.
  • Serve as the product SME and primary product partner for ads, working closely with Engineering, Design, Data, Ads Sales, and senior leadership to define priorities and drive execution.
  • Build and scale a stronger rewarded ads portfolio, identifying where ads can create value for users and where existing experiences need to be improved, reduced, or rethought.
  • Translate business goals, advertiser needs, and user experience signals into clear product bets, sequencing, and success metrics.
  • Partner with technical teams on ads platform, ad formats, delivery systems, and measurement - with working familiarity with programmatic advertising, mobile ad mediation, and the broader ad delivery ecosystem.
  • Use data, experimentation, and market insight to evaluate ads performance, diagnose issues, and identify opportunities that directly impact Grindr's bottom line.
  • Diagnose supply quality issues and optimize publisher-side ad logic, with the ability to design and test novel monetization approaches on top of existing mediation infrastructure.

Role Requirements:
  • 8+ years of Product Management experience, including meaningful ownership of consumer-facing ads, ads monetization, rewarded ads, or adjacent monetization products.
  • Strong consumer product judgment, with a track record of building experiences that balance user needs, business outcomes, and technical constraints.
  • Experience partnering with technical teams on ads platforms, ad formats, measurement, delivery, or monetization infrastructure.
  • Demonstrated ability to define strategy, build roadmaps, and execute through ambiguity as a senior IC across multiple cross-functional partners.
  • Strong data fluency, including comfort using metrics, experimentation, and performance analysis to make product decisions.
  • Experience influencing senior stakeholders and operating as the product point of contact for a complex, business-critical domain.

You May Thrive in this Role if You:
  • Are AI-native or rapidly becoming so - you actively use AI tools in your workflow and are always looking for new ways to leverage them.
  • Have built or scaled ads products at a consumer company where user experience, marketplace dynamics, and revenue outcomes all mattered.
  • Have experience with rewarded ads, self-serve ads, third-party advertiser workflows, or ads products that connect advertiser demand to consumer-facing product surfaces.
  • Are energized by being the person who turns a messy, high-impact business area into a clear product strategy with a real execution path.


Benefits and Perks:
  • Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
  • Family Formation Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
  • Retirement: 401(k) with 6% match and immediate vesting.
  • Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
  • Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
  • Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
  • Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch

About Grindr

Grindr is a location-based social networking and online dating application for gay, bi, trans, and queer people. The app was one of the first geosocial dating apps and was launched in 2009. Grindr is available in over 190 countries and has over 27 million users. The app is owned by San Vicente Acquisition LLC, a company based in West Hollywood, California. Grindr has faced criticism for its handling of user data and for facilitating the spread of sexually transmitted infections.
Learn more about Grindr
Size
100 employees
Market Cap
$836.3 million
Industry
Founded
2008
NASDAQ

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