ServiceNow

Senior Staff Outbound Product Manager - EmployeeWorks GTM

ServiceNow • $190K — $334K *
Santa Clara, CA 95051In-Person
Enterprise Technology
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 12+ years in product management or go-to-market leadership, with 3+ years in B2B SaaS.
  • Proven success in aligning cross-functional teams for large-scale product launches.
  • Experience in building or scaling partner ecosystems or channel programs.
  • Familiarity with deployment and post-sale adoption workflows is essential.
  • Strong influence across various organizational levels, including cross-product teams.

Responsibilities

  • Collaborate to create coordinated adoption plans for EmployeeWorks in AI Native setting.
  • Craft compelling narratives and business cases for onboarding EmployeeWorks among customers.
  • Ensure consistent messaging for EmployeeWorks across various business units.
  • Identify and troubleshoot cross-functional or alignment challenges to facilitate adoption.
  • Design the customer deployment playbook to streamline implementation processes.
  • Establish protocols for customer support and management throughout deployment phases.
  • Monitor deployment funnel and adapt strategies to enhance customer value and success.

Benefits

  • Flexible time-away plan and family leave options.
  • Health plans including flexible spending accounts and a 401(k) plan with company match.
  • Employee stock purchase plan and matching donation opportunities.
  • Transparent work personas promoting flexibility and trust in work arrangements.
Full Job Description
Job Description

ROLE SUMMARY

EmployeeWorks is transforming how enterprises manage employee experiences. As an Outbound Product Manager in this space, you'll sit at the intersection of product strategy, customer go-to-market, and partner ecosystem development. You'll drive adoption of EmployeeWorks across ServiceNow's AI Native SKU portfolio and build the partner enablement infrastructure that scales our implementation capacity globally. This is a high-impact, highly collaborative role where you'll influence strategy across multiple business units, coordinate customer deployment decisions, and empower our partner ecosystem to deliver at scale.

WHAT YOU WILL DO

Drive Cross-BU AI Native Strategy & Alignment
  • Partner with product leadership and enablement teams across business units to develop coordinated adoption plans for EmployeeWorks within AI Native positioning
  • Create capability narratives, ROI talking points, and business cases that enable each BU to confidently position EmployeeWorks to their customer base
  • Align cross-BU messaging so the EmployeeWorks story is consistent and compelling across the organization
  • Identify and resolve cross-functional obstacles to adoption-from conflicting positioning to enablement gaps

Own the Customer Deployment Funnel & Orchestration
  • Design and operationalize the customer deployment playbook: how we route customers to the right implementation model (Moveworks Professional Services, partner-led, self-serve) based on deal characteristics and customer readiness
  • Establish the orchestration protocol-clear handoff points, escalation triggers, and support models-so customers have transparent expectations and teams know who owns what at each stage
  • Monitor funnel health, gather customer feedback, and iterate on routing decisions to continuously improve time-to-value and implementation success
  • Work closely with sales, professional services, and customer success to ensure seamless execution

Build & Scale Partner Enablement
  • Develop a comprehensive partner enablement program: technical training, implementation playbooks, business case templates, and best practice documentation
  • Establish partner support infrastructure (ticketing systems, escalation paths, dedicated support channels) that reduces friction and increases partner confidence in EmployeeWorks delivery
  • Define partner success metrics and create feedback loops to identify capability gaps and drive continuous improvement
  • Coordinate with professional services and partner management teams on resource allocation and scaling decisions


WHO YOU ARE
  • Takes extreme ownership - You own outcomes end-to-end and don't wait for permission or perfect alignment to move forward. You drive accountability across teams and don't shy away from hard problems or ambiguous situations.
  • Bias for action - You move fast and iterate. You'd rather make 80% of a good decision quickly than spend months perfecting it. You drive urgency in a way that brings teams along rather than pushing them.
  • Strategic collaborator - You thrive in cross-functional environments and can influence without authority. You can synthesize input from product, sales, services, and partners into clear priorities and compelling narratives.
  • Customer-obsessed - You're genuinely curious about how customers deploy and extract value from products. You bring customer insights back into strategy and use those insights to make smarter decisions.
  • Systems thinker - You can see how pieces fit together across complex organizations and partner ecosystems. You're comfortable working with ambiguity and can break down complicated orchestration challenges into actionable steps.
  • Excellent communicator - You tell clear stories across multiple audiences (executives, technical teams, field sales, partners). You're crisp in writing and can distill complex information into digestible takeaways.
  • Data-informed - You balance qualitative customer feedback with quantitative metrics. You make decisions based on what you observe, and you're not afraid to change course when data tells you to.


Qualifications

YOUR BACKGROUND
  • 12+ years of product management or GTM leadership experience, with at least 3+ years driving strategy in B2B SaaS or platform environments
  • Track record of driving cross-functional alignment and launching products or features at scale (enterprise product launches highly valued)
  • Experience building or scaling partner ecosystems, channel programs, or customer communities
  • Familiarity with deployment, implementation orchestration, or post-sale adoption workflows
  • Demonstrated ability to influence across product, sales, services, and partner organizations
  • Experience working in matrix organizations with competing priorities and ambiguous scope

Nice to have:
  • ServiceNow platform or product ecosystem experience
  • Background with AI or intelligent workflow products
  • Sales enablement or field marketing experience
  • Post-sale adoption or expansion motion experience

For positions in this location, we offer a base pay of $190,900 - $334,100, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

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Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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