About the role:

The Media Science team continues to grow and so does our need for a Senior Specialist on the Paid Search team. This position is responsible for the creation, maintenance, and optimization of our search ad campaigns, using analytics, automation, and piloting internal tools. While they will be working in a team with at least one more senior member, this position is assuming experience executing and reporting on paid search campaigns, and therefore some ability to do so independently. Senior Specialists are expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve campaign setup to deliver ROI for our clients. In addition, time and project management skills are key to being successful in this role.

Being a Senior Specialist at Known is a unique opportunity for those pursuing a career in this field. In addition to the analytics and operations which form the basis of our campaigns, our Senior Specialists often work directly with clients, attending client meetings and presenting recommendations and results with support from more senior members. They are responsible for contributing significantly to deliverables, including regular campaign optimizations.

WHAT YOU'LL DO

• Leading in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across platforms like Google, Microsoft Ads (Bing), Apple Search Ads, and more.
• Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
• Assist in campaign planning process with recommendations across campaign approaches, audience targeting, and measurement
• Independently build and present campaign-related analyses and performance results. These analyses can include everything from general reporting to audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
• Drive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
• Ideate on new analytical methodologies for optimizing our campaigns
• Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
• Management of media finance and billing needs for paid search campaigns

WHO YOU ARE AND WHAT YOU HAVE

• 2-3 years of professional experience working directly with paid campaigns on Paid Search platforms such as Google, Microsoft Ads (Bing), or Apple Search Ads
• 2+ years professional experience in analytics, advertising, ad tech, or media
• Experience managing $1M+ budget independently a plus
• Can exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results

Skills, Abilities, and Knowledge

• Understanding of the fundamentals of paid search advertising
• Knowledge and in-platform experience with Google, Microsoft Ads (Bing), or Apple Search Ads
• High proficiency with Excel
• Strong math and statistics foundational knowledge
• Proven ability to work independently and efficiently
• Attention to detail
• Time management
• Excellent verbal and written communication
• Experience presenting work to internal teams and clients and the desire to develop this area
• Aptitude for deeply interpreting data/analytics
• Prior agency experience is a plus

Competencies

• Detail-oriented with a desire for managing the quality & accuracy of analytics, including checking your own and others' work
• A desire to work on challenging problems that require flexibility in approach
• Ability to think strategically, analytically, and proactively about diverse business problems
• Collaborative attitude
• Self motivated and exhibits initiative
• Willing & able to learn quickly
• Abundant intellectual curiosity and integrity

SOME OF OUR PERKS

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you're probably still wondering, "Would I be a good fit for Known?" or "Would Known be a good fit for me?" Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There's always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

The base salary for this position is $80K-$90K.

This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

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