AbbVie

Senior Specialist, Consumer Marketing

AbbVie • $108K — $130K *
Irvine, CA 92620In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, communications, or a related field, or equivalent relevant experience.
  • 5+ years of consumer marketing, brand marketing, agency, partnerships, experiential, social, or related experience with increasing ownership.
  • Experience leading multi-step marketing programs and partnering across matrixed organizations.
  • Experience in aesthetics, beauty, wellness, pharmaceuticals, medical devices, or CPG preferred.
  • Working knowledge of promotional review processes and Veeva Vault PromoMats preferred.

Responsibilities

  • Lead assigned tentpole programs from planning through execution and post-program learning.
  • Own experiential partnership workstreams, including project plans and activation readiness.
  • Manage organic influencer workstreams to ensure content deliverables are executed effectively.
  • Drive organic asset planning and capture for shoots and experiential moments.
  • Oversee sweepstakes workstreams and coordinate cross-functional reviews and performance reporting.
  • Monitor social listening and surface relevant consumer insights to inform marketing strategies.
  • Consolidate performance metrics for assigned programs and recommend improvements.

Benefits

  • Comprehensive package of benefits including paid time off (vacation, holidays, sick).
  • Medical, dental, and vision insurance.
  • 401(k) for eligible employees.
  • Eligibility to participate in short-term incentive programs.
Full Job Description
Job Description

The Senior Specialist, Consumer Marketing is responsible for consumer marketing workstreams that translate brand priorities into high-quality, measurable activations. This role owns assigned programs from planning through delivery, partners across functions and agencies, and uses performance insights to strengthen future execution.

Key Responsibilities
  • Lead assigned tentpole programs, including BOTOX Cosmetic Day, Double Points, Mother's Day, and other treatment-driving moments, from planning through execution and post-program learning.
  • Own experiential partnership workstreams, including project plans, partner coordination, organic content capture, deliverables, timelines, and activation readiness.
  • Lead organic influencer workstreams received from the Influencer Team, ensuring content needs, approvals, deliverables, usage terms, and deployment plans are clear and executed.
  • Drive organic asset planning and capture for shoots and experiential moments, translating content needs into actionable shot lists, capture plans, and channel-ready deliverables.
  • Lead sweepstakes workstreams and coordinate required cross-functional reviews, execution milestones, and performance reporting.
  • Monitor social listening and consumer signals; surface relevant themes, opportunities, and implications to inform content and activation decisions.
  • Own activation reporting for assigned programs, consolidate performance metrics, identify learnings, and recommend actions to improve future programs.
  • Manage usage-rights requirements for owned workstreams, including tracking terms, expirations, and approved applications in partnership with Legal and agency teams.
  • Lead day-to-day project management for assigned initiatives by establishing workplans, clarifying roles, resolving executional barriers, and maintaining stakeholder visibility.
  • Prepare and advance materials through medical, legal, regulatory, and compliance review in Veeva Vault PromoMats; proactively manage feedback, revisions, and approval timelines.
  • Manage purchase orders and budget tracking for owned projects, escalating risks and variances with clear recommendations..
  • Contribute to team planning and prioritization by bringing forward executional insights, consumer response, and program performance.

Scope and Decision-Making
  • Independently leads defined workstreams and recommends executional approaches within approved brand strategy.
  • Makes day-to-day decisions for owned programs and escalates decisions that affect brand strategy, material investment, claims, or enterprise risk.
  • Provides direction to agencies and cross-functional partners for assigned deliverables without carrying full channel or portfolio accountability.
  • May coach interns, contractors, or project contributors on specific deliverables; this role does not require formal people management.


Qualifications
  • Bachelor's degree in marketing, business, communications, or a related field, or equivalent relevant experience.
  • 5+ years of consumer marketing, brand marketing, agency, partnerships, experiential, social, or related experience with increasing ownership.
  • Experience leading multi-step marketing programs and partnering across matrixed organizations.
  • Experience in aesthetics, beauty, wellness, pharmaceuticals, medical devices, or CPG preferred.
  • Working knowledge of promotional review processes and Veeva Vault PromoMats preferred.

Essential Skills and Competencies
  • Demonstrated ownership mindset with the ability to move workstreams forward, anticipate barriers, and recommend solutions.
  • Strong project leadership, prioritization, and organizational skills across concurrent initiatives.
  • Clear written and verbal communication, with the ability to provide concise direction and maintain stakeholder alignment.
  • Sound marketing judgment and the ability to connect program execution to consumer behavior and business outcomes.
  • Ability to interpret performance metrics, identify meaningful insights, and translate findings into practical recommendations.
  • Comfort directing agency and cross-functional deliverables while operating within broader strategy set by senior marketing leaders.
  • High attention to detail and commitment to compliant, on-time, high-quality execution.
  • Adaptability in a fast-paced environment with evolving priorities.
  • Proficiency with Microsoft Office; familiarity with analytics, social publishing, project-management, and budget-tracking platforms.


Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this roleat the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on manyfactors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
  • This job is eligible to participate in our short-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount isearned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that areallocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolutediscretion, consistent with applicable law.

About AbbVie

AbbVie develops pharmaceuticals and medical devices. They provide products and services to therapeutic areas including immunology, oncology, neuroscience, eye care, virology, women's health, and gastroenterology.

AbbVie Careers

Joining AbbVie means becoming part of a global team dedicated to making a remarkable impact on patients' lives. At AbbVie, our employees are united in the pursuit of groundbreaking innovation and are committed to transforming the future of healthcare with leading-edge science.

Work You’ll Do

At AbbVie, you’ll collaborate with some of the brightest minds in the industry to solve challenging problems that have a high impact on society. Our culture fosters growth and embraces leadership and diversity training, ensuring that every team member can thrive.

Explore Job Opportunities

AbbVie offers a wide range of job opportunities and career paths, providing a platform where professionals can propel their careers forward. From research and development to marketing and sales, the potential to make a significant impact is limitless.

Internship Programs

Kickstart your career with an AbbVie internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at AbbVie are considered integral members of the team and are given tasks that are both challenging and rewarding.

Professional Growth and Development

We believe in nurturing our team's professional growth through comprehensive training programs, leadership development opportunities, and continuous learning. Our commitment to your career growth is reflected in our robust offerings that enhance your skills and knowledge.

Benefits and Culture

AbbVie is dedicated to supporting our employees' well-being both inside and outside of work. Our benefits package includes health, financial, and social benefits that are designed to support the diverse needs of our employees. Our inclusive culture encourages collaboration and innovation, fostering a workplace where all can excel.

Hiring Process

Our hiring process is designed to ensure a match that will be beneficial both for the company and for your career aspirations. From resume submission to interview, each step is an opportunity to showcase your skills and fit with the AbbVie team.

Networking and Career Advancement

At AbbVie, networking doesn’t just enhance your career; it propels it. We encourage our employees to engage internally and externally to build relationships that foster personal and professional growth.

Join Our Team

Search open positions that match your skills and interests. We are looking for passionate, curious, and innovative team players who are ready to make a difference.

Stay Connected

Keep up to date with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

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Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at AbbVie.

Explore AbbVie Jobs

Whether you’re seeking to advance your career in a dynamic and empowering environment, or looking for a place where you can innovate, lead, and contribute to something bigger, AbbVie is the place for you. Join us in our mission to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow.
Learn more about AbbVie
Size
50,000 employees
Market Cap
$288.5 billion
Industry
Pharmaceuticals & Biotech
Net Income
$4.6 billion
Founded
2013
5 Year Trend
+17%
Revenue
$45.8 billion
NASDAQ
ABBV
* Ladders Estimates

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