Senior Social Media Manager

Stand Together

$110K — $125K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years experience in digital communications or marketing, specifically in content creation and strategy for social media
  • Strong understanding of social media trends, strategy, and best practices
  • Experience in grassroots political advocacy or public policy
  • Proficient in creating graphics, filming, editing social-first videos, and drafting engaging copy
  • Ability to manage multiple projects and stakeholder relationships concurrently
  • Innovative mindset for developing unique digital strategies
  • Familiarity with social media platforms and digital content management systems

Responsibilities

  • Drive the development and execution of integrated digital communications campaigns for priority initiatives
  • Manage and innovate AFP and AFPF's social media channels to support grassroots political efforts
  • Collaborate with stakeholders to integrate digital plans with communication strategies and measure performance
  • Ensure plans leverage internal capabilities for consistent audience engagement across platforms
  • Identify creative ways to engage with audiences on key issues
  • Increase brand awareness through strategic social media advertising and organic promotions
  • Develop reports to track key metrics and communicate performance to stakeholders
  • Establish effective workflows for executing multiple issue campaigns

Benefits

  • 6% 401(k) match with immediate vesting
  • Flexible time off
  • Comprehensive health and dental plans
  • Wellness and mental health support through Peloton and Talkspace
  • Opportunities for career growth in a non-hierarchical environment
  • Empowers employees to discover and utilize their unique talents
  • Competitive salaries and bonus opportunities
Full Job Description
Stand Together Communications is seeking a Senior Social Media Manager to lead the planning, oversight, and execution of digital strategies and campaigns that advance Stand Together's priority initiatives.

In this role, you'll manage social media strategy and content for Americans for Prosperity (AFP), AFP Foundation (AFPF), and other Stand Together community partners. You will help shape broader digital campaigns to build awareness, engage audiences, and drive organizational goals.

You will partner with AFP's public policy experts, grassroots teams across the country, and federal affairs team to educate Americans on crucial public policy issues, drive advocacy and accountability efforts, and more through your expertise with social media strategy, content creation, and data analysis.

How You Will Contribute

  • Drive the development and execution of fully integrated digital communications campaigns that support the Stand Together community's priority initiatives


  • Manage AFP and AFPF's social media channels, driving strategy and innovation in support of their grassroots political and public policy work


  • Collaborate with key stakeholders and team members to ensure that goals are properly identified, digital plans are fully integrated with comprehensive communications strategies, and ongoing performance is measured and reported


  • Ensure that plans leverage our internal capabilities and account for long-term needs to build and maintain audience reach through websites, social media, and email marketing


  • Identify creative, out-of-the box ways to engage on issues and to capture opportunities that align with priorities and goals


  • Increase the awareness and exposure of critical branded priority initiatives through paid advertising and organic promotion on social media and other digital platforms


  • Develop regular reports to track key metrics across digital platforms and communicate performance to key stakeholders


  • Establish and maintain workflow processes and structure to maintain effective execution on multiple issue areas


What You Will Bring

  • 5+ years of experience in a digital communications or marketing role owning content and strategy for social media


  • Strong understanding of social media trends, strategy, and best practices


  • Experience in grassroots political advocacy, political campaigns, or public policy


  • Willingness to collaborate and a passion for policy issues


  • Ability to create graphics, script, film, and edit social-first video, and draft compelling copy


  • Experience working with multiple priorities and stakeholder relationships concurrently


  • Out-of-the-box mindset to propose innovative and experiential digital strategies


  • Experience with social media platforms and digital content management systems


  • Strong critical thinking skills and creative mindset to develop effective engagement tactics


  • Excellent written and verbal communication skills


  • Attention to detail and project management skills
  • Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect


Standout Candidates May Also Bring

  • 3+ years of experience creating digital strategy


  • 3+ years of social media experience in political campaigns, public policy organizations, government offices, or other political work


  • Digital marketing agency experience


What We Offer

  • Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace
  • A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges
  • Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents
  • Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive


$110,000 - $125,000 a year

For this role, the anticipated base salary range is $110,000-$125,000 per year. This role may also be eligible for additional bonus compensation designed to align total compensation with an employee's overall contribution to the organization.

Our Principles-Based Management™ (PBM) compensation philosophy is grounded in an individualized approach that rewards the long-term value each person creates for the organization. Compensation decisions are informed by a variety of factors, including relevant experience, capabilities, demonstrated skills, role responsibilities, and expected contribution. Consistent with this approach, base salary may vary within or outside of the anticipated range based on these considerations.

Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.

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