Full Job Description
The Services Social Marketing team is looking for a Senior Social Creator Strategist to shape and drive creator-led social strategy for App Store. This role will develop culture-forward creator strategies and programs, identify and cultivate creator relationships, and translate App Store priorities into innovative social storytelling.
The ideal candidate is deeply immersed in app, gaming, creator, and internet culture and understands how technology and lifestyle intersect across social platforms. They bring a strong strategic point of view, a proven ability to pioneer innovative social formats and campaigns, and an analytical approach to understanding audiences, culture, and performance. This role will work closely with creators, cross-functional teams, and agency partners to strengthen how the App Store shows up through creators and drive app discovery, cultural relevance, and meaningful audience engagement.
Description
As a Senior Social Creator Strategist, you will:
Develop and evolve creator strategies, campaigns, and programs that strengthen App Store creator initiatives and drive cultural relevance.
Translate App Store business and marketing priorities into creator strategies, briefs, and scalable programs.
Identify, source, and cultivate creator relationships based on brand fit, cultural relevance, audience composition, and program objectives - with a focus on building long-term partnerships and emerging creator pipelines.
Push creative boundaries through innovative creator formats, franchises, and storytelling approaches that respond to evolving audience behaviors and culture.
Manage end-to-end creator campaigns across internal cross-functional teams and external agency partners, from strategy and sourcing through execution, launch, and reporting.
Leverage audience insights, creator performance, cultural trends, and campaign learnings to optimize programs and inform future strategy.
Minimum Qualifications
6+ years of experience in creator strategy and partnerships, social media, digital marketing, or related fields.
Experience developing creator strategies and programs within technology, entertainment, gaming, lifestyle, or other culturally relevant categories.
Proven experience identifying, sourcing, evaluating, and cultivating relationships with creators and cultural voices.
Experience working with creators, talent, agencies, and external partners to develop and execute integrated creator programs.
Strong analytical skills with experience using audience insights, cultural trends, creator performance, and campaign data to inform strategic decisions.
Strong understanding of the creator ecosystem, including evolving creator behaviors, communities, platforms, formats, and audience expectations.
A strong point of view on the evolving creator economy and how brands can build meaningful, sustained relationships with creators.
Excellent communication, storytelling, presentation, and project management skills.
Experience navigating complex cross-functional environments and building alignment across multiple stakeholders.
Ability to manage multiple programs and priorities simultaneously in a fast-paced environment.
Preferred Qualifications
Proven track record of pioneering innovative creator formats, programs, and campaigns that have driven measurable audience engagement and cultural relevance at scale - managing large creator rosters or multi-market programs.
Deep fluency in app, gaming, technology, entertainment, lifestyle, and internet culture, with the ability to anticipate shifts before they become mainstream.
Experience developing repeatable creator formats, vertical series, or franchise programs built to evolve across campaigns, platforms, and cultural moments - including tentpole moments such as app launches, awards seasons, or platform events.
Demonstrated experience working in or adjacent to gaming or app creator communities, with an understanding of how those audiences discover and engage with content.
Excellent collaborator with a demonstrated ability to influence without direct authority and gain buy-in across cross-functional teams and partners.
Comfortable challenging established approaches and bringing forward new ideas that evolve how the App Store works with creators.
