Position Summary: Senior owner of the social and community presence for ACE® and SFC® - the safety-authority spine of the portfolio. You set the strategy and standard for how both brands show up socially and in the field, do the senior-level hands-on work yourself, and lead the social function. Beyond your two brands, you own the social and community operating model for the entire portfolio and act as the Sr. Marketing Director's deputy on the function.
Key Responsibilities and Accountabilities:People & Function Leadership- Manage the LILA & MOZO Social & Community Manager - 1:1s, coaching, goals, performance, and growth
- Own the social and community operating model across all four brands - voice governance, approval bar, publishing cadence, and crisis/issues protocol
- Own the function's strategy, OKRs/KPIs, and the consolidated cross-brand reporting roll-up to the Sr. Marketing Director
- Own the social agency relationships (Nectar, Photon) and the social budget and tooling decisions
- Partner with the EU marketing counterpart to align brand voice and community across regions and adapt the global model for European activation
- Represent social and community in leadership and cross-functional forums (Sales, Product, Brand); deputize for the Sr. Marketing Director on the function
- Partner on future social hires and onboard new team members
Social Media & Content- Run both brands' social presence end-to-end across Instagram, TikTok, LinkedIn, and emerging platforms
- Own the publishing calendar and campaign timelines with Brand, Creative, and Product
- Capture and edit photo and video content tailored to each brand
- Draft captions and copy that reflect each brand's voice and drive engagement
- Track trends, test formats, and bring recommendations to standups
Content Strategy & Planning- Plan what gets created and why - connect every content decision to brand and business goals
- Build and maintain content calendars that ladder up to launch and campaign moments
- Use research and data to shape direction, not just react to trends
- Apply SEO basics to social and owned content where relevant
Influencer & Partnerships- Identify, pitch, and manage creators and brand partners for both brands
- Source, vet, brief, and contract influencers for launches and always-on collaborations
- Run campaigns end to end: outreach, seeding, content approval, tracking, and reporting
- Review partner content against brand standards before it goes live
Community Management (Digital + Field)- Build and nurture each brand's online community - comments, DMs, UGC, real-time engagement
- Get out into the community in person - show up where the audience is, build credibility face-to-face, and turn that presence into relationships and content
- For ACE: build presence in trades and industrial networks - safety/EHS conferences, industrial trade shows, and on-site at jobsites
- For SFC: build B2B community across enterprise safety and the core verticals (food service, healthcare, industrial) - industry associations, trade shows, and employer/safety-program relationships
- Run social listening and surface insight back to Brand and Product
Brand DNA You'll CarryShoes For Crews® - Trust- Master brand. Safety authority, institutional trust, broad B2B-led reach across food service, healthcare, and industrial.
- Voice: professional and credible, personality-forward but never sterile - carries the trust the sub-brands borrow from.
- Widest audience in the portfolio - enterprise safety buyers through individual workers; LinkedIn matters here.
ACE® - Industrial Grit- Industrial toughness for the people who do the hardest work. Belief-led, proof-driven - "show receipts," never fluff marketing.
- Voice: tough and resilient, authentic and no-nonsense, confident and reliable.
- Trades and industrial - the wearer is the audience, not just procurement.
Brand-Specific Mandate- ACE + SFC is the portfolio's safety-authority spine - one leader owns the entire B2B safety and proof narrative.
- Highest commercial weight (SFC master brand) plus the biggest growth bet (ACE, mid-build) - the reason this seat is senior.
- Field community skews formal B2B: enterprise safety programs, industry associations, EHS/industrial trade shows, and jobsites.
Qualifications and Skills Required:- Footwear, apparel, or consumer brand background - brand footwear strongly preferred
- Proven ability to grow channels, build engaged communities, and produce high-performing content
- Hands-on with scheduling, analytics, and influencer tools (e.g., Sprout, Later, AspireIQ, Tagger, Statusbrew)
- Strong copywriting, storytelling, and project management; sets the quality bar for the team
- Proficiency in Canva, Adobe Creative Suite, and mobile video editing; portfolio required
- Comfortable owning two distinct brand voices without blurring them
- Comfortable representing the brands in person at trade shows, industry/EHS events, and jobsites; willing to travel
- Experience managing or mentoring social/content talent
Bonus- Brand footwear or safety/workwear background
- B2B / enterprise community-building or field/event marketing experience
- Existing relationships in trades/industrial, EHS, or enterprise safety networks
Education/Experience Required:- 6+ years of experience in social media, content, influencer marketing, or brand communications, including people or team leadership
This job description is not intended to be all-inclusive. Employee may perform other related duties without notice or a change in compensation to meet the ongoing needs of the organization.
