Senior SEO & AI Search Strategist

Terra

$100K — $115K *
US-AnywhereRemote in United States
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of SEO experience with proven growth results
  • Proficient in AI and generative search landscape
  • Expert in content structuring and site architecture for optimization
  • Strong skills in translating complex concepts into clear communication
  • Adaptable in writing search-optimized, engaging content
  • Mentoring experience, elevating team skills in organic strategies
  • Data-driven mindset with interest in evolving search technologies
  • Preferred agency experience with client communication skills

Responsibilities

  • Lead SEO and GEO strategies for high-profile clients
  • Optimize websites for search visibility and AI discoverability
  • Guide content teams in creating AI-friendly, authoritative content
  • Contribute to content development ensuring strategic keyword alignment
  • Build dashboards for visualizing organic and AI visibility metrics
  • Collaborate across teams for insight-driven marketing strategies
  • Educate stakeholders on GEO principles and AI search trends
  • Research and bring innovative tools to enhance SEO and analytics

Benefits

  • Unlimited paid time off plus 4 additional mental wellness days
  • 100% company-funded health insurance with dental and vision options
  • 401(k) savings plan
  • Permanent remote work option
  • Summer Fridays with early office closure
  • Monthly wellness stipend and quarterly employee appreciation gifts
  • Reimbursement for home office equipment
  • Monthly team bonding events
  • Pre-tax commuter benefits
  • Dynamic, supportive team culture
Full Job Description
We're looking for a senior strategist who lives and breathes SEO and can't wait to push it into the next era. You're fascinated by how AI is changing the way people find information and want to lead the charge in Generative Engine Optimization (GEO).

If you're passionate about helping brands grow through organic visibility, data-driven insights, and next-generation search, we'd love to meet you. This role is part of our expanding Digital Strategy team and is ideal for someone who's ready to lead, teach, and shape the future of organic marketing.

Who You Are

  • You have 5+ years of SEO experience, with a proven record driving measurable growth through technical, on-page, and content-based strategies.
  • You stay ahead of how AI and generative search are transforming discovery and are eager to experiment, learn, and lead in this new landscape.
  • You understand how to structure content, data, and site architecture to help both search engines and generative engines identify, cite, and surface brand information accurately.
  • You thrive at the intersection of SEO, content strategy, analytics, and emerging technology, and you know how to translate complexity into clarity for clients and teammates.
  • You're a strong and adaptable writer who can turn complex concepts into clear, engaging, and search-optimized content that resonates with both humans and algorithms.
  • You're an inspiring mentor who enjoys leveling up others' skills and guiding clients through sophisticated organic strategies.
  • You're data-driven, comfortable with experimentation, and excited about the evolving relationship between search, content, and AI.
  • Agency experience and client-facing communication skills are strongly preferred.


What You'll Do

  • Lead SEO and GEO strategy for key clients, combining technical expertise with creative and analytical thinking.
  • Audit and optimize websites for search visibility, crawlability, and AI discoverability - including structured data, schema markup, and content frameworks.
  • Guide content teams on how to produce authoritative, AI-friendly content that ranks well and is surfaced or cited by generative models.
  • Contribute to and review content development, ensuring it reflects strategic keyword intent while maintaining brand voice, clarity, and editorial quality across markets.
  • Build and maintain data-driven dashboards that visualize organic and AI-based visibility metrics.
  • Collaborate with Paid Media, Content, and Development teams to deliver integrated, insight-driven strategies.
  • Educate clients and internal teams about GEO principles, best practices, and the shifting dynamics of AI-powered search.
  • Research new tools and platforms shaping the future of SEO, GEO, and digital analytics - and bring that innovation to our clients.
  • Support company leadership in refining and expanding our organic marketing offerings as the landscape evolves.


Parks & Benefits

  • In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
  • 100% company funded health insurance, with dental and vision options
  • 401(k) plan to help save for your future
  • Permanent remote work option
  • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
  • Monthly wellness stipend and quarterly employee appreciation gift
  • One-time reimbursement for work from home equipment
  • Monthly team bonding sessions / happy hours
  • Pre-tax commuter benefits
  • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day


$100,000 - $115,000 a year

Salary is commensurate with experience and geographic location.

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