Illinois Tool Works

eCommerce Channel Manager

Illinois Tool Works • $90K — $120K *
US-Anywhere
+ 6 other locationsRemote
Retail & Consumer Goods
Less than 5 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 4-7 years in eCommerce analytics, digital shelf management, SEO/GEO/AEO, or marketplace content operations.
  • 3-4 years in PIM/DAM management and content syndication tools.
  • Strong analytical capability; advanced Excel/BI skillset.
  • Experience with A/B testing, PDP optimization and SEO fundamentals.

Responsibilities

  • Build eCommerce dashboards for tracking performance metrics.
  • Translate analytics insights into action for leadership and account managers.
  • Create reporting frameworks and maintain performance readouts.
  • Own SEO strategy across all eCommerce retailers.
  • Conduct digital shelf audits to ensure compliance with content guidelines.
  • Lead item onboarding and content correction workflows across retailers.
  • Drive adoption of AI content tools and improve market responsiveness.

Benefits

  • Paid vacation and sick leave.
  • Paid parental leave.
  • Paid holidays.
  • Opportunity to participate in an annual bonus incentive program.
Full Job Description
Job Description:

Position Summary

ITWGB is seeking an eCommerce Channel Manager responsible for Division-wide digital shelf performance, analytics, Search Engine Optimization (SEO) and content operations across all eCommerce retailers. This role builds and maintains KPI dashboards, executes A/B testing, monitors search visibility and digital shelf health and leads content audit/correction workflows. This position enables the eCommerce Director's strategic vision and provides the National Account Managers with actionable insights needed to grow retailer specific revenue and profitability.

The job involves all categories within the ITW Automotive Aftermarket Group which includes Car Care, Tire Repair, Engine Repair and Body Repair.

This position is based Remote from Home.

Key Responsibilities

Performance & Analytics
  • Build eCommerce dashboards covering traffic, conversion, ranking, share of shelf and content compliance.
  • Translate insights into recommended actions for National Account Managers and leadership.
  • Create reporting frameworks and maintain weekly/monthly performance readouts.

Digital Shelf & SEO
  • Own Division SEO/GEO/AEO and keyword strategy across all eCommerce retailers.
  • Conduct regular digital shelf audits and ensure Product Detail Page (PDP) compliance with Center of Excellence (CoE) content guidelines.
  • Maintain variation structures, taxonomy alignment and product discoverability improvements.

Content Execution & Optimization
  • Lead item onboarding readiness checks, content accuracy audits and content correction workflows across retailers.
  • Partner with Creative/Brand teams to improve PDP imagery, copy and A+.
  • Facilitate A/B test planning, execution and learnings share-outs.

Tools, Automation & Workflow Improvements
  • Drive adoption of AI-powered content tooling, image optimization technologies and SEO/GEO/AEO automation.
  • Improve speed-to-market via workload simplification and automation.

Cross Functional Partnership
  • Partner with National Account Managers to support retailer readiness for promos, assortment launches and SEO/GEO/AEO improvements.
  • Coordinate with agencies and external partners to ensure content accuracy and performance.

Other Duties
  • Support other projects and initiatives as assigned.


Qualifications

Education & Experience
  • Bachelor's degree required.
  • 4-7 years in eCommerce analytics, digital shelf management, SEO/GEO/AEO, or marketplace content operations.
  • 3-4 years in PIM/DAM management and content syndication tools

Skills & Abilities

Core Competencies
  • Strong analytical capability; advanced Excel/BI skillset.
  • Experience with A/B testing, PDP optimization and SEO/GEO/AEO fundamentals.
  • Ability to manage multiple retailers simultaneously.
  • Strong ability in key decision making and influencing skills.
  • Strong communication skills including professional presentation skills.
  • Collaborative team player and leader. Ability to work within a matrix environment and across all levels of the organization.
  • Strong training and presentation skills.
  • Able to work under pressure and in deadline environment.
  • Domestic travel as needed.
  • Must be able to work independently and obtain results with minimal supervision while influencing across all levels of the organization.


Compensation Information:

We believe our people are our greatest asset. That's why we invest in creating an environment where you can thrive both personally and professionally. For more details, visit our Benefits page.

In addition, our benefits include paid vacation, sick, holiday and parental leave. Base salary range for this position is $90,000-$120,000. This position is also eligible to participate in the bonus annual incentive program. Please note that this salary information serves as a general guideline. Company considers various factors when extending an offer including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.

About Illinois Tool Works

ITW is an industrial manufacturing company that specializes in the fields of industrial machinery, engineering, operations, sales, marketing, finance, and accounting. It's in deep-sea oil rigs, aerospace technology, bridges and wind turbines, healthcare, the spaces in which they live and work, the cars they drive, and the mobile devices they rely on. It was founded in 1912 and headquartered in Glenview Nas, Illinois.

Illinois Tool Works Careers

Join the dynamic team at Illinois Tool Works (ITW), a global leader in diversified manufacturing, where innovation and excellence drive us forward. ITW offers unparalleled job opportunities, fostering a culture of growth and leadership in the industry.

Work You’ll Do

At Illinois Tool Works, you will be part of a professional community that thrives on creativity and innovation. Our employees are equipped with the skills needed to succeed and are provided with endless opportunities for professional growth. Engage in work that matters, with projects that transform industries and enhance futures.

Explore Career Paths

Whether you're seeking an internship, a graduate opportunity, or a seasoned professional position, ITW offers a range of career paths across various departments. Our team benefits from a supportive and diverse working environment where every member’s contribution is valued.

Innovate and Lead

Join a team where innovation leads to revolutionary solutions in industries worldwide. At ITW, you will work alongside industry experts to develop new ideas and strategies that keep us at the forefront of technological advancements. Your career at ITW will be marked by a continuous journey of growth and leadership.

Develop Your Skills

With ITW’s commitment to professional development and diversity training, you will enhance your skills through targeted training programs and workshops. These opportunities not only boost your career but also ensure you stay competitive in the job market.

Be Part of Our Culture

ITW is dedicated to building a culture that respects and embraces diversity, encourages innovation, and fosters leadership. Our team is our greatest asset, and we believe in providing them with the benefits and resources they need to succeed both professionally and personally.

Networking and Professional Growth

Expand your professional network through ITW’s global presence and collaborative work environment. Engage with professionals across different sectors, gaining insights that can lead to significant career advancements. Our networking events and professional groups help you connect with key industry leaders and peers.

Join Our Team

Search for open positions that match your skills and interests on the ITW Careers page. We are looking for passionate, curious, and solution-driven team players who are ready to take their career to the next level.

Stay Connected

Keep up to date with the latest industry trends, company news, and career tips by following our careers blog. Personalize your experience by subscribing to job alert emails, tailored to your preferences and career goals. Explore the opportunities at Illinois Tool Works today and discover how your expertise can help shape the future of our company and the industries we serve. Join us in our mission to achieve excellence through innovation and leadership.
Learn more about Illinois Tool Works
Size
45,000 employees
Market Cap
$68.1 billion
Industry
Manufacturing & Automotive
Net Income
$2.1 billion
Founded
1912
5 Year Trend
+1.2%
Revenue
$12.5 billion
NASDAQ
ITW
* Ladders Estimates

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