As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of C Spire's search engine marketing programs across Google Ads and Microsoft Advertising. You will drive customer acquisition and revenue growth through disciplined campaign management, audience targeting, media investment optimization, testing, and data-driven decision making. This role combines deep platform expertise, analytical rigor, and performance marketing experience to maximize return on advertising investment across both B2C and B2B customer segments.

Responsibilities:

What You Will Do

In all of your duties, you will have a relentless, obsessive, yet disciplined approach to manage all details to perfection and deliver desired results.
• Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives.
• Manage campaign architecture, audience strategies, bidding methodologies, budgets, and media investments to maximize acquisition, lead generation, and revenue growth.
• Own shopping feed quality, catalog optimization, and campaign performance across product-based advertising initiatives.
• Continuously optimize campaigns through testing, audience refinement, bid management, keyword analysis, and performance measurement.
• Monitor and manage multi-million-dollar advertising budgets while maintaining accountability for efficiency, customer acquisition, and return on investment.
• Partner with Analytics, Data Science, Creative, UX, Web, and Marketing teams to improve campaign effectiveness, measurement, attribution, and conversion performance.
• Analyze campaign performance and provide actionable recommendations that improve acquisition, lead quality, and overall marketing effectiveness.
• Evaluate new advertising capabilities, platform enhancements, and emerging opportunities within Google and Microsoft ecosystems.
• Serve as the internal subject matter expert for search engine marketing and paid search best practices.
• Maintain operational excellence through campaign QA, reporting, documentation, tracking validation, and platform administration.

This position is an exceptional opportunity to deepen your expertise in performance marketing, customer acquisition, and digital advertising strategy. From Senior SEM Specialist, you will have a strong springboard into leadership opportunities across digital marketing, customer acquisition, growth marketing, and marketing strategy at C Spire.

Qualifications:

What You Will Bring

As a C Spire team member you will bring a relentless obsession to be the best in our industry and a winning mentality, determined to outsmart and outdo competitors. You will have a single-minded commitment to unbeatable internal customer and external customer experience. To support our Marketing team you will have an unapologetic passion for innovation and technology and an uncompromising drive toward continuous improvement.

In addition to that, we require:
• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent experience.
• 5-10 years of hands-on SEM experience managing performance marketing campaigns within Google Ads and Microsoft Advertising.
• Proven experience managing and optimizing large-scale digital advertising budgets.
• Deep expertise across Google Search, Shopping, Performance Max, Demand Gen, YouTube, and Microsoft Advertising.
• Experience managing product feeds, audience targeting strategies, attribution models, conversion tracking, and performance optimization initiatives.
• Strong understanding of Smart Bidding, first-party data activation, testing methodologies, and advanced campaign measurement.
• Experience with Adobe Analytics, Google Analytics, and digital advertising reporting platforms.
• Excellent analytical, organizational, communication, and project management skills.

We will give special consideration to candidates who have:
• Google Ads and Microsoft Advertising certifications.
• Experience with advanced audience strategies, Customer Match, Enhanced Conversions, and offline conversion tracking.
• Experience in telecommunications, technology, subscription, or other highly competitive acquisition environments.
• Experience partnering with Analytics and Data Science teams on attribution modeling, incrementality testing, and measurement frameworks.

What You Will Gain

A great workplace needs more than dental coverage, though we provide that and excellent health insurance. But that's just the start. We make sure working at C Spire is the best career experience around. And Forbes has named us one of America's Best Midsize Employers multiple times because of it.

For our full-time employees we offer:
• Competitive Compensation Package
• Blue Cross Blue Shield Health Insurance
• Tuition Assistance Programs
• Complimentary Wireless Service & Device*
• 401k Match
• Teladoc Telemedicine
• WellBeacon Wellness Program
• Paid Talent Referral Opportunities
• Tailored learning paths for every position

Physical Requirements / Working Conditions

Must be able to sit for extended periods of time and use a computer keyboard and/or mouse while viewing a computer screen. Some travel may be required.

*Complimentary wireless service and device available to team members in our wireless footprint.