Employer: TripAdvisor LLC
Job Title: Search Engine Marketing Analyst
Job Requisition: 10173.967.13
Salary: $90,934.00 per year
Location: Needham, MA
Job DutiesManage large multinational marketing campaigns. Identify SEM growth opportunities. Analyze marketing data to identify actionable insights. Work collaboratively with data scientists and engineers to improve tools and processes. Improve and optimize our landing pages to maximize conversion. Stay abreast of the latest developments in SEM. Design and analyze tests. Write compelling adverts.
Telecommuting permitted up to 100%.
Job RequirementsEmployer will accept a Master's degree (or foreign equivalent) in Business Analytics, Economics or related field and two years of experience in the job offered or in a Search Engine Marketing Analyst-related occupation.
Position requires two years of experience with the following:
- Managing large multinational marketing campaigns.
- Analyzing marketing data to identify actionable insights using advanced SQL and Python.
- Identifying SEM growth opportunities.
- Designing, running, and analyzing A/B tests.
- Writing and executing successful advertising campaigns.
- Developing and optimizing campaign diagnostics and pacing dashboards using Tableau.
Translating marketing hypotheses into testable experiments, measuring outcomes, and communicating results cross functionally.
Foreign Language, Licenses, and CertificationsN/A
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