Columbia Hospitality

Senior Sales Manager | Lynnwood Event Center

Columbia Hospitality$90K — $105K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of sales experience in conventions, hospitality, or related fields
  • Track record of generating new business through proactive strategies
  • Proficient with CRM systems and maintaining sales pipelines
  • Strong negotiation skills with complex contracts
  • Outstanding communication skills, both written and verbal

Responsibilities

  • Generate new business through strategic prospecting and relationship building
  • Manage a robust sales pipeline using CRM for accurate forecasting
  • Prepare proposals, respond to RFPs, and negotiate contracts
  • Develop partnerships with local tourist organizations and hotels to boost venue visibility
  • Represent the center at industry events and networking functions
  • Conduct site visits and facility tours for potential clients
  • Collaborate with internal teams for smooth client transitions from sales to execution

Benefits

  • Performance-based sales incentive program eligibility
  • Medical, dental, and vision insurance
  • Washington State retirement plan
  • Generous paid time off and holidays
  • Life and disability insurance
  • Flexible Spending Account and Dependent Care Assistance Program
Full Job Description
Position Summary

The Senior Sales Manager, Conventions & Corporate Events is responsible for driving new business to the Lynnwood Event Center by securing regional and national conventions, association meetings, and corporate events. Through proactive prospecting, strategic relationship building, and disciplined pipeline management, this position plays a key role in increasing venue utilization, generating revenue, and expanding the Lynnwood Event Center's presence throughout the meetings and events industry.

Reporting directly to the General Manager, this position operates with a high level of independence and accountability. The successful candidate is a motivated business development professional who thrives on building lasting client relationships, identifying new opportunities, negotiating successful agreements, and delivering results.

Key responsibilities include:
  • Generate new convention, conference, association, and corporate event business through strategic prospecting and relationship development.
  • Build and manage a strong sales pipeline using CRM tools to accurately forecast opportunities and revenue.
  • Prepare proposals, respond to RFPs, negotiate contracts, and successfully close new business.
  • Develop partnerships with convention and visitors bureaus, destination marketing organizations, hotels, and community partners to increase the Lynnwood Event Center's visibility and market presence.
  • Represent the Lynnwood Event Center at industry conferences, trade shows, networking events, and client meetings.
  • Conduct professional site visits and facility tours that showcase the Lynnwood Event Center's capabilities and value.
  • Collaborate with internal teams to ensure a seamless transition from sales through event execution while maintaining long-term client relationships.

Job Qualifications & Requirements

The ideal candidate will have the following qualifications:
  • Five (5) or more years of convention center, hospitality, venue, hotel, or related sales experience.
  • Demonstrated success generating new business through proactive prospecting and relationship development.
  • Experience managing a CRM system and maintaining an active sales pipeline.
  • Proven ability to negotiate contracts and close complex sales opportunities.
  • Excellent written, verbal, and interpersonal communication skills.

These additional qualifications will help you stand out:
  • Experience selling conventions, conferences, or association meetings.
  • Knowledge of the Pacific Northwest meetings and events industry.
  • Experience working with hotels, tourism organizations, CVBs, or destination marketing organizations.
  • A passion for building relationships, creating opportunities, and delivering exceptional customer experiences.

Benefits

At The District, we believe in supporting our employees both professionally and personally. Eligible employees enjoy a competitive benefits package that includes:
  • Eligibility to participate in a performance-based sales incentive program
  • Medical, dental, and vision insurance
  • Washington State retirement
  • Generous paid time off and paid holidays
  • Life and disability insurance
  • Flexible Spending Account (FSA) and Dependent Care Assistance Program (DCAP)

Join Our Team

If you're ready to help grow one of the Pacific Northwest's premier event destinations while making a meaningful impact on the Lynnwood community, we'd love to hear from you.

Pay: $90,000.00 - $105,000.00 per year

Benefits:
  • Dental insurance
  • Health insurance
  • Health savings account
  • Paid time off
  • Retirement plan
  • Vision insurance

About Columbia Hospitality

Columbia Hospitality is a hospitality management and consulting company based in Seattle, Washington. The company was founded in 1995 by John Oppenheimer and has since grown to manage over 35 hotels, resorts, and conference centers in the United States. Columbia Hospitality provides a range of services including hotel management, food and beverage management, and event planning. The company has been recognized for its excellence in hospitality by numerous organizations, including Condé Nast Traveler and Travel + Leisure.
Learn more about Columbia Hospitality
Size
2,000 employees
Industry

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