Procter & Gamble (P&G)

Senior Retail Media Planner

Procter & Gamble (P&G) • $110K — $165K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required
  • 5+ years media agency experience in planning roles
  • Experience with national advertising, preferably in Consumer-Packaged Goods
  • Desire for deeper media planning and activation understanding
  • Advanced skills in MS Word, Excel, PowerPoint
  • Familiarity with media-specific software and tools like MediaTools, MediaOcean, and comScore

Responsibilities

  • Translate brand briefs into strategic media plans across all channels
  • Conduct audience identification analysis and ongoing scenario planning
  • Partner with agency teams to execute and optimize media investments
  • Collaborate with Digital Media Buyers for campaign execution
  • Integrate media and communication plans with in-house team and agencies
  • Coach and develop Media Planning Manager

Benefits

  • Comprehensive total rewards package including salary and bonus
  • Professional development opportunities
  • Collaborative work environment with access to creative resources
  • Potential for long-term career advancement within P&G
  • Exposure to diverse media planning tools and industry insights
Full Job Description

Job Location

CINCINNATI GENERAL OFFICES

Job Description

​

As a Senior Retail Media Planner you will: 

  • Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels such as TV, OTT, Social, Digital, Audio, etc. 
  • Leverage industry planning tools, data, market understanding and a relentless focus on the consumer to conduct audience identification analysis and scenario planning. Support ongoing scenario planning, plan changes and authorizations.
  • Partner with agency investment teams to plan, execute and optimize media investment across channels/marketplaces. Work with agencies to confirm accurate billing and compliance.
  • Collaborate closely with Digital Media Buyers for plan inputs and to ensure digital campaigns are executed and optimized in line with brand plans.
  • Work successfully across in-house team and key media + creative agencies for full integration of media and communications plans
  • Coach and develop Media Planning Manager

Job Qualifications

  • Bachelor’s Degree required
  • 5+ years media agency experience in a media or communications planning role.  Experience working with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer facing spaces are preferred.
  • Desire for deeper understanding of media planning and activation as well as the business
  • Advanced computer skills (MS Word, Excel, PowerPoint)
  • Experience using media-specific software, tools and data (MediaTools, MediaOcean, Prisma, comScore, MRI, agency research and planning tools, etc.)


Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

Job Schedule

Full time

Job Number

R000159892

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$110,000.00 - $165,300.00 / year

About Procter & Gamble (P&G)

our brands that can be found in millions of living rooms, kitchens, laundry rooms and bathrooms. It specializes in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care.

Procter & Gamble (P&G) Careers

Join the vibrant team at Procter & Gamble (P&G), a leader in consumer goods with a rich history of innovation and growth. At P&G, we offer more than just job opportunities; we provide a platform for professional development and personal growth.

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Learn more about Procter & Gamble (P&G)
Size
101,000 employees
Market Cap
$363.7 billion
Industry
Net Income
$13.8 billion
Founded
1837
5 Year Trend
+4.3%
Revenue
$73.9 billion
NASDAQ

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