CoStar Group

Senior Residential Public Relations & Communications Manager

CoStar Group$90K — $120K *
Real Estate & Construction
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree; Master’s preferred
  • 7+ years in public relations or communications
  • 3+ years in residential real estate
  • Strong media landscape understanding
  • Established relationships with housing-related reporters
  • Proven success in media pitching
  • Experience with executive-level communications
  • Ability to manage multiple priorities
  • Excellent writing and communication skills
  • Analytical mindset to create narratives
  • Familiarity with Microsoft Office and social media

Responsibilities

  • Develop and lead a comprehensive PR strategy for Homes.com and Apartments.com
  • Build relationships with national and regional media
  • Promote proprietary data and research through media outreach
  • Create press releases, market reports, and media materials
  • Secure high-profile media appearances and speaking opportunities
  • Collaborate with external PR agencies and internal teams
  • Translate complex data into accessible insights
  • Monitor media coverage and industry trends
  • Manage media inquiries for data and commentary
  • Track housing news for timely press opportunities
  • Produce 3-5 data-driven press releases monthly

Benefits

  • Comprehensive healthcare coverage (Medical, Vision, Dental)
  • Life, legal, and supplementary insurance
  • Mental health counseling services
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center or reimbursement
  • Access to diversity and inclusion initiatives
  • Complimentary coffee, snacks, and fresh fruit
Full Job Description
Senior Residential Public Relations & Communications Manager

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Job Description

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Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Role Overview

We are seeking a Senior Manager, Residential Public Relations & Communications to lead and execute a comprehensive public relations and communications strategy for CoStar Group’s residential brands, with a primary focus on Homes.com and Apartments.com. This role will drive awareness, engagement, media impressions, and share of voice across consumer, business, financial, technology, and real estate media.

The Senior Manager will position Homes.com and Apartments.com as authoritative voices in the for-sale and rental housing markets, elevate proprietary data and insights, and secure high-impact media opportunities for senior leaders and in-house experts. This is a senior-level, hands-on role based in Arlington, Virginia, working in the office five days per week, and reporting to the Vice President of Marketing and Communications.

Responsibilities

  • Develop and lead an integrated residential public relations strategy for Homes.com and Apartments.com, positioning both brands as leaders in the for-sale and rental housing markets.

  • Build and maintain strong relationships with national and regional reporters across real estate, housing, business, technology, financial, and consumer media.

  • Promote proprietary residential data, research, and insights through proactive media outreach, written analyses, and data-driven storytelling.

  • Develop written communications including press releases, market reports, media pitches, talking points, and executive briefing materials.

  • Secure high-profile interviews, TV appearances, speaking engagements, and event opportunities for residential brand leaders and subject-matter experts.

  • Collaborate with external public relations agencies, ensuring alignment with brand priorities, messaging, and annual PR plans.

  • Collaborate closely with Product Marketing, Corporate Communications, Content, social media, Product, and Design teams to identify compelling narratives and timely story opportunities.

  • Work directly with economists, analysts, and data teams to translate complex residential market data into accessible, media-ready insights.

  • Monitor daily media coverage and industry trends, providing regular analysis and recommendations to optimize PR strategy and messaging.

  • Manage incoming media inquiries, including requests for data, commentary, and executive interviews.

  • Track current events and housing-related news to generate timely, relevant, and newsworthy press opportunities.

  • Produce approximately 3–5 data-driven press releases per month across residential topics.

Qualifications

  • Bachelor’s degree from an accredited, in person, not-for-profit University or College; Master’s degree preferred

  • Minimum of 7 years of professional experience in public relations or communications, with a strong emphasis on consumer and industry strategy and execution.

  • At least 3 years of experience focused on residential real estate, housing, rentals, or consumer marketplaces.

  • Deep understanding of the modern media landscape and strong news judgment.

  • Established relationships with reporters covering housing, real estate, business, finance, and economics.

  • Proven success in creative pitching and securing earned media coverage.

  • Experience working directly with executive-level leaders on messaging, interviews, quotes, and presentations.

  • Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment.

  • Excellent writing, editing, and verbal communication skills.

  • Strong analytical mindset with the ability to translate data into compelling narratives.

  • Proficiency with Microsoft Word, Excel, and PowerPoint; familiarity with major social media platforms including LinkedIn, X (Twitter), and Facebook.

What’s in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement,

Our benefits package includes (but is not limited to):

  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

  • Life, legal, and supplementary insurance

  • Virtual and in person mental health counseling services for individuals and family

  • Commuter and parking benefits

  • 401(K) retirement plan with matching contributions

  • Employee stock purchase plan

  • Paid time off

  • Tuition reimbursement

  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent)

  • Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups

  • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

About CoStar Group

CoStar Group is a provider of information, analytics and marketing services to the commercial property industry in the United States, Canada, the United Kingdom, France, Germany, and Spain. Founded in 1987 by Andrew C. Florance, the company has grown to include online database CoStar and many online marketplaces, including Apartments.com, LoopNet, Lands of America, and BizBuySell. CoStar Group was founded in 1987 by Andrew C. Florance in Washington, D.C. In 1998, the company became a public company via an initial public offering on the NASDAQ, raising $22.5 million. In 2004, CoStar Group, Inc. v. LoopNet, Inc. became a landmark case in copyright law. In October 2009, the company acquired a building in Washington, D.C., now its headquarters, from the Mortgage Bankers Association for $41.3 million. The building had sold 2 years earlier for $79 million and the company claims it used its analytics data to know the right time to buy. In April 2012, CoStar Group acquired LoopNet for $860 million. In April 2014, the company acquired Apartments.com for $585 million. In April 2015, the company acquired Apartment Finder for $170 million. In July, the company acquired Belbex an online marketplace and information provider for commercial property based in Spain. In February 2017, the company acquired Westside Rentals. In February 2018, the company acquired ForRent.com from Dominion Enterprises for $350 million in cash and $35 million in stock. In October, the company acquired Realla.co an online marketplace for commercial property based in the United Kingdom. In November, the company acquired Cozy Services for $68 million.
Learn more about CoStar Group
Size
4,742 employees
Market Cap
$31.3 billion
Industry
Net Income
$227.1 million
Founded
1987
5 Year Trend
+18.3%
Revenue
$1.6 billion
NASDAQ

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