Wilson Sonsini Goodrich & Rosati

Senior Proposal Manager

Wilson Sonsini Goodrich & Rosati$147K — $198K *
Legal & Accounting
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in proposal management or business development writing, ideally in a law firm context.
  • Bachelor's degree preferred, signifying higher education.
  • Exceptional copywriting and editing skills, capable of producing polished prose on tight deadlines.
  • Advanced PowerPoint skills for creating compelling, narrative-driven presentations.
  • Ability to interview attorneys and simplify complex legal concepts into engaging narratives.
  • Strong project management abilities for overseeing RFP processes and timelines.
  • High discretion and editorial judgment with a proactive approach to managing proposals.

Responsibilities

  • Own the entire process of RFP responses from kickoff to final submission.
  • Draft and edit various business development materials in a well-branded voice.
  • Manage and update the firm's experience platform with accurate, searchable narratives.
  • Monitor practice groups for relevant matter experience to include in proposals.
  • Collaborate with practice group leaders on strategy and materials for client pitches.
  • Work with marketing colleagues on additional content needs like website materials.
  • Lead initiatives to improve processes, templates, and libraries for higher efficiency and quality.
  • Mentor junior team members, helping to develop their skills in proposal management.

Benefits

  • Hybrid work schedule offering flexibility between in-office and remote work arrangements.
Full Job Description
The firm seeks a Senior Proposal Manager who is, first and foremost, an exceptional writer and storyteller. This role sits at the intersection of copywriting, project management, and visual communication - owning the end-to-end production of RFP responses and pitch materials from kickoff through final delivery. The ideal candidate writes with clarity and persuasion, commands PowerPoint as a narrative medium (not just a formatting tool) and drives complex proposal processes with the discipline of a seasoned project manager. This person will partner closely with attorneys and business development professionals across offices and practice areas to craft compelling, client-ready submissions that differentiate the firm. The role reports to the Director of the Pursuits & Proposals team within the Business Development Group.

This position offers a hybrid work schedule.

Responsibilities
  • Own the full lifecycle of RFP responses and competitive pitches-from intake and kickoff through drafting, attorney review cycles, final production, and submission tracking.
  • Write and edit a broad range of business development materials-narrative RFP responses, executive summaries, capability statements, and experience descriptions-applying a consistent, compelling voice that reflects the firm's brand.
  • Build and maintain high-quality matter narratives and experience write-ups in the firm's experience management platform, ensuring content is accurate, searchable, and pitch ready.
  • Monitor active matters across practice groups to identify and capture relevant experience for use in future pitches and RFPs.
  • Partner with leads of practice/industry groups and client teams on targeted pitch strategy, messaging, and materials for key client pursuits and panel opportunities.
  • Collaborate with communications and marketing colleagues on website content, directory submissions, and other marketing collateral as needed.
  • Contribute to and often lead process improvement initiatives, including developing proposal templates, playbooks, and content libraries that raise the overall quality and efficiency of the BD function.
  • Mentor junior colleagues of the Pursuit & Proposal team.


Qualifications:
  • 10+ years of experience in proposal management, business development writing, or a related field, preferably in a law firm environment.
  • Bachelor's degree preferred.
  • Exceptional copywriting and editing skills-able to craft clear, persuasive, and polished prose under deadline pressure across a variety of formats and audiences.
  • Advanced PowerPoint expertise, including the ability to build decks from scratch that tell a coherent visual story-not just populate templates, but design slides that guide the reader through a narrative arc.
  • Skilled at interviewing attorneys and distilling complex legal work into compelling, client-facing narratives in both written and slide formats.
  • Advanced project management skills: setting and enforcing proposal timelines, managing multiple concurrent RFPs, coordinating contributors across departments, and maintaining version control under pressure.
  • High degree of discretion, sound editorial judgment, and the initiative to drive proposals forward without waiting to be managed.


The primary location for this job posting is in Palo Alto, but other locations may be listed. The actual base pay offered will depend upon a variety of factors, including but not limited to the selected candidate's qualifications, years of relevant experience, level of education, professional certifications and licenses, and work location. The anticipated pay range for this position is as follows:

Palo Alto, New York, San Francisco: $163,200 - $220,800 per year.Boston, Washington, D.C.: $147,050 - $198,950 per year.

The compensation for this position may include a discretionary year-end merit bonus based on performance. We offer a highly competitive salary and benefits package.

Benefits information can be found here.

About Wilson Sonsini Goodrich & Rosati

Wilson Sonsini Goodrich & Rosati (WSGR) is a law firm that specializes in technology, life sciences, and growth enterprises. The firm provides legal services in the areas of corporate law, litigation, intellectual property, and regulatory affairs. WSGR has offices in the United States, China, and Europe. The firm was founded in 1961 and is headquartered in Palo Alto, California.
Learn more about Wilson Sonsini Goodrich & Rosati
Size
1,000 employees
Industry
Founded
1961

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