Job Description

Your Opportunity

Reporting directly to the Marketing Manager, the Senior Promotions Specialist (SPS) is responsible for implementation and coordination of strategic national and regional tradeshows, conferences, and events; sponsorships; advertising; and campaigns. A key deliverable is to meet event-specific objectives while highlighting the Stantec brand as effectively as possible. The ideal candidate thrives in a fast-paced environment, can manage multiple concurrent initiatives, and enjoys working with different personality styles and management levels, across the North America geography.

Your Key Responsibilities

• Tradeshows/Conferences/Events
  • Works closely with practice leadership to implement annual strategic tradeshows, conferences, and events with the goal of promoting Stantec's brand awareness
  • Aligns messaging and graphics with Company standards, specifically Stantec's brand guidelines
  • Serves as a key contact for tradeshow/event-related inquiries for the Buildings business line
  • Provides guidance on process and available tradeshow/event support services
  • Works with internal stakeholders to develop and coordinate the implementation of an annual strategic tradeshow/event plan
  • In partnership with a visual communication designer, identify and develop collateral material and visual displays in support of building Stantec's brand awareness
  • Facilitates the delivery and set-up of all materials, including tradeshow exhibits, presentations, and print/electronic promotional materials in accordance with agreed upon schedule and established service level agreements
  • Coordinate/purchases promotional merchandise as appropriate, including client giveaways
  • Understands related costs/timelines for materials development and purchase and, shipping to assist in budgeting
  • Tracks, analyses, and reports on all tradeshows, conferences, and events, including deliverables and budgets, as required
  • Updates and maintains promotional database of tradeshows, conferences, and events (including post conference debrief forms) to influence future participation
  • Supports Corporate and Buildings BOU campaigns in partnership with marketing/PR/digital team members through a range of promo activities, approaches, and programs; strategic conferences, client events, and sponsorships
  • Serves as a key contact for sponsorship-related inquiries for the Buildings business line.
  o Provides guidance on process and available sponsorship support services
  o Assists in developing an annual promotions business plan
  o In partnership with the Public Relations Manager, assists in developing a communications plan, including both traditional and on-line media
  o In partnership with a visual communication designer, identifies and develops sponsorship related materials in support of building Stantec's brand awareness
  o Tracks, analyses, and reports on all sponsorship activity, including deliverables and budgets, as required
  o Assists in tracking sponsorships, including post sponsorship debrief forms to influence future participation
• Serves as the key contact for advertising-related inquiries
  o Provides guidance on process and available advertising support services
  o Assists in the development and implementation of an annual strategic advertising plan
  o In partnership with a visual communication designer, develops copy and identifies imagery for all local/regional advertisements
  o Tracks, analyses, and reports on all advertising initiatives, including deliverables and budgets, as required
  o Assists in tracking advertisements, including recommendations on future participation

Qualifications

Capabilities and Credentials
• Detail oriented and organized, with exceptional prioritization skills
• Committed to client service and ability to work in a team-oriented environment
• Ability to effectively balance multiple priorities
• Ability to work well with a variety of personality types
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Excellent written and verbal communication skills
• Strong knowledge and understanding of marketing and business development best practices
• Ability to work effectively within a group as well as independently motivated
• Demonstrated proficiency with web-based tools and Microsoft Office applications including but not limited to Outlook, Word, Excel, and PowerPoint
• Working knowledge in the use of desktop publishing software such as InDesign, Photoshop, Adobe Acrobat, etc.
• Committed to continuous education through workshops, seminars, and conferences
• Adherence to corporate and department policies and work in a manner to ensure safety by following company health and safety guidelines

Education/Experience:
• Post-secondary education in marketing, communications, journalism, business, or related area
• Minimum 5-8 years of experience in a work environment related to Stantec's sectors, or a marketing-related field

* This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.