UCLA Health

Senior Program Marketing Manager

UCLA Health$95K — $208K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in marketing or communications, preferably in a higher education or healthcare setting.
  • Demonstrated knowledge of strategic marketing principles and practices.
  • Exceptional relationship-building skills with diverse stakeholders.
  • Strong project management abilities and proven leadership experience.
  • Expertise in advanced marketing concepts and evaluation methods.
  • Experience with both internal and external audience engagement strategies.

Responsibilities

  • Serve as the main marketing contact for key stakeholders across the DGSOM and UCLA Health.
  • Develop and execute comprehensive marketing plans that reflect institutional priorities.
  • Collaborate closely with various departments and external partners to maintain alignment with the UCLA Health brand.
  • Provide strategic advice on marketing initiatives to enhance brand positioning.
  • Utilize advanced marketing techniques to drive project success and achieve results.

Benefits

  • Work in a vibrant academic environment with leading healthcare professionals.
  • Opportunities for professional growth and development within UCLA Health.
  • Engagement in impactful projects that shape medical communications.
  • Collaborative atmosphere with a focus on community and stakeholder involvement.
Full Job Description
The DGSOM Senior Program Marketing Manager serves as the primary marketing liaison and relationship-builder for key stakeholders across the David Geffen School of Medicine, UCLA Health Marketing & Communications, and affiliated academic, research, clinical, and administrative programs. The Manager provides strategic marketing leadership, planning, collaboration, and execution to ensure DGSOM priorities are effectively represented within enterprise-wide UCLA Health marketing and communications strategies and initiatives. The Manager is also responsible for providing strategic counsel and spearheading the planning, development and execution of marketing plans for both internal and external audiences that effectively position and promote the UCLA Health/DGSOM brand regionally, nationally, and internationally. The position requires close collaboration and coordination with Marketing and Communications Department colleagues, Dean's Office leadership, faculty, departments, institutes, centers, and external partners to ensure alignment with institutional priorities, enterprise brand alignment, and strategic objectives. They will also use advanced marketing concepts to create, develop, implement and manage comprehensive marketing strategies and plans. Projects and/or programs are typically complex and require a high degree of technical marketing expertise and judgment in selecting methods, techniques and evaluation criteria for obtaining results. Annual Salary Range: $95,400.00 - $208,300.00

About UCLA Health

UCLA Health is a world-renowned academic medical center located in Los Angeles, California. It comprises four hospitals, including Ronald Reagan UCLA Medical Center, and more than 200 primary and specialty care clinics. UCLA Health is affiliated with the David Geffen School of Medicine at UCLA and is consistently ranked among the top hospitals in the United States. The health system employs over 20,000 people and serves as a major center for patient care, medical education, and research.
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