About the RoleSuno's product marketing function is at an inflection point. With a PMM team of two, we've been focused on only the highest-stakes launches. Now we're ready to invest in a senior product marketer who can own the casual creator experience end-to-end - how new users discover Suno, create their first song, and build early habits across web and mobile.
As a Senior PMM, you'll be the hands-on strategic lead for top-to-mid-funnel product marketing. You'll define and execute the strategy for app downloads, account creation, onboarding, first song, and early repeat usage, partnering closely with Product, UXR, Growth, and Brand. This is a high-impact IC role: you'll own major launches and user journey work directly, shape how millions of new users experience Suno, and raise the bar for how we do product marketing as a discipline.
This role is ideal for a seasoned consumer PMM who ships meaningful GTM strategies, loves being close to the work, and thrives in an ambiguous, rapidly-evolving environment.
Here's a song we made about it: https://suno.com/s/m8OAwnBeCMcrRF2m
What You'll Do- Define and own the casual creator growth & experiences strategy, including how Suno moves a user from discovery to signup to first song and early repeat use.
- Develop a clear POV on which problems to solve first for new and casual users and why, grounded in user insights and business impact.
- Stand up a repeatable GTM and user journey framework for consumer-facing features - including launch criteria, standard artifacts, shared success metrics, and playbooks that scale beyond you.
- Lead GTM for key launches (e.g., onboarding revamp, core experience improvements, referral and community initiatives).
- Build and execute a mobile-first strategy that drives app downloads, onboarding, and early engagement.
- Partner with the Growth team to ideate, design, and run experiments that improve acquisition, activation, and early retention - bringing messaging expertise, user insight, and creative rigor to the experimentation roadmap.
- Work with UXR and Data to map and optimize the new-user journey for core casual creator segments. Identify the highest-leverage touchpoints and ensure messaging is consistent across all.
- Serve as a cross-functional partner and thought leader with Product, Design, UXR, Growth, and Brand. Influence roadmap priorities through strong user and market insights.
What You'll Need- 5+ years in consumer product marketing, ideally with strong exposure to technology, music, or creative tools.
- Proven track record owning GTM end-to-end for meaningful consumer launches - from insight through execution and measurement.
- Experience bringing mobile-centric consumer apps to market and growing stickiness / engagement over time.
- Experience working closely with Product, UXR, and Growth in fast-paced, high-ambiguity environments.
- Deep experience with top-to-mid funnel (acquisition, onboarding, activation, early habit) for a consumer, UGC, or subscription product.
- Exceptional storytelling and writing skills - able to turn complex product work into clear, compelling narratives, copy, and launch stories that resonate with new and casual users.
- Analytical chops - comfortable setting success metrics, reading dashboards, and using data to refine strategy, journeys, and messaging.
- Strong cross-functional influence - able to align Product, Design, UXR, Growth, Brand, and Creator/Artist partners around a single story and integrated plan without positional authority.
- User-centric mindset - comfortable synthesizing UXR, data, and qualitative feedback into segment definitions, user journeys, and messaging.
- Self-starter who is energized by ambiguity and can create structure where it doesn't exist.
- Bias towards shipping and iterating vs. waiting for perfect information. Comfortable running experiments, learning fast, and implementing change.
- Team-first, low-ego mindset - happy to roll up sleeves on everything from strategy to copy.
Nice-to-Haves- Experience with UGC, creator ecosystems, or social/PLG products.
- Experience on multi-platform products (web + mobile).
- Prior work on subscription / monetization models or personalization / recommendation surfaces.
- Deep personal passion for music - as a producer, player, or listener.
Additional Notes- Applicants must be eligible to work in the US.
- This is an in-person role working at our NYC or LA offices.
Perks & Benefits- Company Equity Package
- 401(k) with 3% Employer Match & Roth 401(k)
- Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
- 11 Paid Holidays + Unlimited PTO & Sick Time
- 16 Weeks of Paid Parental Leave
- Creative Education Stipend
- Generous Commuter Allowance
- In-Office Lunch (5 days per week)
CompensationThe annual salary range for this role is $150K - $175K + target equity + benefits
