HOW YOU'LL MAKE AN IMPACTAs a Senior Product Marketing Manager, Certifications, you'll have the opportunity to make a meaningful impact by helping advance the goals of USGBC/GBCI. In this role, you'll lead end-to-end product marketing by defining positioning and go-to-market strategy, enabling global sales launches with core assets, building buyer personas, and running campaigns to drive revenue growth.
You'll report to the VP, Product Marketing and be part of a collaborative, cross-functional team environment where your contributions will help shape impactful outcomes. You'll work closely with teams like Product Management, Technical Development, and go-to-market with a primary focus on translating USGBC and GBCI's offerings into clear, differentiated value for a global real estate sector audience pursuing green building standards and certification.
Key Responsibilities- Architect Messaging and Strategy: Lead the development of high-impact positioning and go-to-market strategies, ensuring a cohesive narrative that aligns with USGBC/GBCI's comprehensive product portfolio
- Accelerate Field Success: Develop and maintain sales enablement assets that equip global sales and partner teams including pitch decks, one-pagers, battlecards, objection handling guides, and FAQs
- Execute Global Product Launches: Own the end-to-end creation of core GTM content including internal product guides, webinars, web narratives, regional-specific assets, and event presentations
- Establish Buyer Criteria and Personas: Develop a deep understanding of the Product's target audiences to inform messaging and positioning that resonates across specific buyer types, use cases, and regions
- Influence Product Evolution: Synthesize market trends, competitive intelligence, and voice of customer into actionable insights for Product Management, shaping the product's future to meet emerging customer and industry requirements.
- Impact Product Revenue: Develop and execute marketing campaigns to drive customer acquisition, growth, retention, and advocacy
REQUIRED QUALIFICATIONSExperience - 6+ years of product marketing experience
Education- Bachelor's degree; MBA or advanced degree is a plus
Technology/System(s)- CRM & Analytics: Salesforce, Google Analytics, Looker
- Project Management: Asana, Smartsheet, Jira
- Content Creation: Figma, Canva, Notion, Microsoft 365
Skills- Current client-side experience in a global products organization with a minimum of $75M in annual revenues, preferably in the green building, commercial real estate, sustainability or renewables sectors
- Proven track record of bringing complex products to market with clear, compelling positioning for an enterprise audience
- Strong understanding of market analytics, data and modeling to inform product and go-to-market strategy
- Ability to build consensus and drive alignment across cross-functional teams
- Strategic thinking skills, with the ability to derive actionable insights from complex data
- Strong written and verbal communications skills, including effective presentation skills
- Passion and commitment to the USGBC/GBCI mission
LanguageABOUT OUT TOTAL REWARDS PACKAGESalary Final compensation and benefits will be confirmed at the time of offer and may vary based on factors such as internal equity, relevant experience, qualifications, and employment status.
Please note that salary negotiations will not extend beyond the top of the internal salary range.BenefitsWe offer you:
- Competitive compensation
- 401(k) with employer matching
- Professional development reimbursement
- We offer a healthcare plan through Cigna that includes medical, dental, vision, and prescription drugs. USGBC covers 100% of the premiums and an HRA that will assist you and your dependents in reaching the in-network medical deductible. You will only be responsible for the $300 individual / $600 family up front deductible for medical services before the employer funded HRA will process payments for your in-network claims
- Generous paid time off (12 paid holidays, 9 paid personal sick days and based on career level either 2 to 3 weeks PTO), including operations closed for a full week between Christmas and New Year's
- 6 weeks paid renewal leave after 7 years of continuous service
LOGISTICSLocation: This position is remote in the U.S.
Work Schedule: Monday through Friday, 9:00 am to 5:30 pm EST, 40 hours per week, including occasional evenings
Travel %: 10% travel for team retreats and industry events
