Position Summary

The Senior Product Marketing Manager plays a critical role in driving the success of EPS Learning's literacy solutions and supporting the company's overall growth strategy. This role is responsible for product positioning, messaging, go-to-market planning, sales enablement, customer communications, and launch execution across the EPS Learning portfolio. This role works closely with Product, Sales, Customer Success, and Marketing to ensure products are effectively brought to market and supported throughout the customer lifecycle. This position serves as a key connector across teams, helping translate product strategy into clear customer value and enabling internal teams with the messaging, tools, and resources needed to drive adoption and growth.

This position requires a combination of strategic thinking, cross-functional leadership, and hands-on execution. The ideal candidate is comfortable leading initiatives, facilitating alignment among stakeholders, influencing decisions without direct authority, and managing multiple priorities in a fast-paced environment. This role regularly partners with senior leaders across the organization and plays a key role in supporting major business initiatives, product launches, portfolio transitions, and pricing programs.

Responsibilities

Product Positioning & Messaging

• Own positioning, messaging, value propositions, and differentiation across assigned products and solution areas.
• Develop messaging frameworks and guidance to ensure consistency across customer-facing, partner-facing, and internal communications.
• Partner with Product Management to translate product capabilities into clear customer benefits and market differentiation.
• Serve as a steward of product messaging across the organization.

Go-to-Market Planning & Execution

• Lead go-to-market planning and execution for new products, product enhancements, pricing initiatives, and strategic programs.
• Develop launch plans, communication strategies, enablement resources, and supporting materials.
• Coordinate cross-functional activities and drive alignment across Product, Sales, Customer Success, and Marketing teams.
• Help ensure organizational readiness and successful execution of launches and key initiatives.

Customer Communications & Strategic Initiatives

• Lead messaging and communication planning for major business initiatives, including product migrations, portfolio transitions, pricing updates, and customer lifecycle programs.
• Develop audience-specific communication plans and messaging strategies that support customer adoption and engagement.
• Facilitate collaboration among stakeholders to ensure a consistent customer experience and coordinated execution.
• Support executive leaders by driving initiatives from planning through implementation.

Sales Enablement

• Develop and maintain sales presentations, battlecards, FAQs, competitive comparisons, talk tracks, and other enablement resources.
• Partner with sales leadership to improve field readiness and messaging effectiveness.
• Support training and readiness efforts for Sales and Customer Success teams.
• Provide ongoing competitive and market insights to customer-facing teams.

Market Research & Competitive Intelligence

• Conduct market research, customer interviews, surveys, competitive analysis, and win/loss reviews.
• Monitor industry trends, customer needs, and competitor activity to identify opportunities and risks.
• Translate market insights into actionable recommendations for Product, Marketing, Sales, and executive leadership.

Content Development & Performance

• Create and manage product collateral, website content, case studies, customer stories, partner materials, and related assets.
• Partner with demand generation, field marketing, and digital teams to ensure product messaging is reflected across campaigns and programs.
• Monitor the effectiveness of product marketing initiatives, launches, messaging, and enablement efforts.
• Use data and analytics to identify opportunities for optimization and continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business, Education, Communications, or a related field. MBA or advanced degree preferred but not required.
• 8-10 years of experience in product marketing, product management, or marketing strategy.
• Experience leading cross-functional initiatives and bringing products, programs, or services to market.
• Strong communication, presentation, facilitation, and writing skills.
• Demonstrated ability to influence stakeholders and drive alignment across teams without direct authority.
• Experience developing positioning, messaging, sales enablement resources, and go-to-market plans.
• Strong analytical and problem-solving skills with the ability to leverage data to inform decisions.
• Ability to balance strategic thinking with hands-on execution and project leadership.
• Experience in K-12 education, educational publishing, or education technology. Prior literacy education background a plus!

Benefits and Perks

We offer a competitive compensation package based on various factors including but not limited to qualifications, skills, competencies, location, and experience.

Other rewards include an annual bonus or commission, a 401(k) retirement plan with employer match, medical, dental, and vision insurance, generous PTO, sick and paid holidays, as well as employer paid life and short & long term disability insurance.

We provide you with a laptop for your home office and a flexible remote-first work culture.

Compensation Range: The base pay range for this position is $100,000 - $125,000 per year. The actual base pay offered is determined by several variables, such as the candidate's qualifications, experience, skills, education, location, and market conditions. Base pay is one component of EPS Learning's total compensation package, which also includes a generous benefits package, 401k plan, as well as bonus or commission.