Pindrop

Senior Product Marketing Manager, Pindrop Pulse

Pindrop$135K — $165K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of B2B SaaS product marketing experience, particularly in emerging markets.
  • Experience with cybersecurity, identity verification, fraud prevention, or AI-driven security products targeting enterprises.
  • Ability to craft buyer personas and messaging for diverse stakeholders, including both technical and non-technical audiences.
  • Strong writing skills across various formats, requiring writing samples.
  • Experience developing effective sales enablement materials that are utilized by sales teams.
  • Experience working in agile marketing models or teams.

Responsibilities

  • Own the go-to-market strategy and competitive positioning of Pindrop Pulse for Meetings.
  • Lead product launch initiatives across platforms like Zoom and Microsoft Teams.
  • Develop and maintain comprehensive buyer persona documentation.
  • Create and update sales enablement resources including battle cards and demo scripts.
  • Oversee competitive analysis in the deepfake detection market.
  • Develop customer success stories that detail measurable impact.
  • Collaborate on marketing campaigns to raise awareness of deepfake threats in meetings.

Benefits

  • Opportunity to influence the category creation of a cutting-edge product for enterprise security.
  • Access to proprietary data for developing thought leadership and marketing content.
  • Direct collaboration with founding product and data science teams.
  • Potential career growth in a fast-evolving sector with significant impact.
Full Job Description
What you'll do

Pindrop Pulse is one of TIME Magazine's Best Inventions of 2025 and among the most technically differentiated products in enterprise security. Now generally available on Zoom, Microsoft Teams, and Webex, it detects AI-generated audio and video deepfakes in real time - protecting hiring decisions, financial approvals, executive communications, and vendor interactions from digital impersonation.

As a Senior PMM for Pindrop Pulse, you will own the go-to-market strategy for our deepfake portfolio across Pulse for Meetings and Pulse for Calls. From positioning through pipeline, building the market category, driving adoption across enterprise buyers, and translating award-winning technology into messaging that moves deals, your role is critical to the success of the deepfake portfolio.
  • Own positioning, messaging, and competitive differentiation for Pindrop Pulse for Meetings, defining what category this product creates, who it serves, and why Pindrop wins.
  • Lead ongoing product launch activities across Zoom, Microsoft Teams, and Webex ecosystems, including marketplace optimization, platform-specific messaging, and co-marketing opportunities.
  • Build and maintain buyer persona documentation for the range of enterprise decision-makers this product serves: CISO, CTO, Head of Talent Acquisition, CFO, VP Security, and Chief Compliance Officer.
  • Develop and maintain a full sales enablement suite: battle cards, pitch decks, demo scripts, objection guides, ROI frameworks, and use-case one-pagers for key verticals (financial services, technology, professional services, healthcare).
  • Lead competitive intelligence for the deepfake detection and meeting security market, an emerging, fast-moving space with limited established players and significant category-creation opportunity.
  • Build customer success stories and case studies that quantify outcomes: fraud prevention, impersonation incidents stopped, and organizational risk reduction.
  • Partner with demand generation on campaigns that educate the market on the meeting deepfake threat and drive inbound interest and marketplace installs.
  • Contribute Pulse-specific research, data, and thought leadership angles to the quarterly Pindrop Magazine editorial plan - including leveraging Pindrop's proprietary data (7 deepfake attacks per customer per day, 1 in 6 job applicants showing signs of digital manipulation).
  • Lead the pod for Pindrop Pulse's go-to-market motion.
Who you are
  • You are a category creator. You understand how to market a product that buyers don't yet have a budget line for - and you know how to build the narrative that creates urgency before a formal RFP exists.
  • You understand enterprise security and the modern threat landscape well enough to earn credibility with CISOs, security architects, and risk officers in the first five minutes of a conversation.
  • You translate complex, multi-signal technology - simultaneous audio, video, and geolocation analysis - into threat scenarios that resonate immediately with business buyers who are not technically trained.
  • You are a compelling writer. You can produce product copy, a threat intelligence brief, a customer story, and a webinar abstract at the same standard of quality.
  • You track data obsessively: marketplace conversion rates, content utilization by AEs, win/loss patterns, and message resonance by persona.
  • You take DRI ownership seriously. You flag blockers early, ship on time, and close the loop on every program.
Your skill-set
Must-haves
  • 5-8 years of B2B SaaS product marketing experience, with demonstrated success launching or growing a product in an emerging or category-defining market.
  • Experience marketing cybersecurity, identity verification, fraud prevention, or AI-driven security products to enterprise buyers.
  • Proven ability to develop buyer personas and messaging for multiple stakeholder types - technical and non-technical - within a single deal.
  • Strong writing and content skills across formats: product copy, case studies, executive briefs, email sequences, and thought leadership. Writing samples required.
  • Experience building sales enablement materials that AEs and SDRs actively use - not assets that live in Notion.
  • Experience working in a pod, squad, or agile marketing model with demand generation and sales.
Nice-to-haves
  • Direct experience marketing to or within HR/talent acquisition, financial services, or enterprise risk functions - the primary use-case buyers for Pulse for Meetings.
  • Familiarity with video collaboration platforms - Zoom, Microsoft Teams, Webex - as distribution or integration channels for enterprise software.
  • Background in AI/ML or generative AI product marketing, particularly around synthetic media or identity risk.
  • Experience with ABM platforms (DemandBase), Salesforce, and Marketo.
  • Familiarity with the biometrics, liveness detection, or deepfake detection technology landscape.
What's in it for you

Pindrop Pulse for Meetings was named one of TIME Magazine's Best Inventions of 2025. It outperformed every competitor in independent testing by 40 percentage points. It detects synthetic audio with 99% accuracy at less than 1% false positive rate. It ranked first commercially in the ACM MM Deepfake Detection Challenge 2025 for video detection.

You will be the marketer who takes this product from award-winning launch to category standard. The meeting deepfake threat is real, accelerating, and not yet well understood by the enterprise buyers who are most exposed. That gap between threat reality and market awareness is where product marketing creates the most value, and you will own that space at Pindrop.

You will work directly with Pindrop's founding product and data science teams, with Pindrop's proprietary deepfake research as your content foundation, and with a growing installed base of Fortune 500 customers to build case studies from. This is not a maintenance role. This is a build role.

Please note that the base pay range is a general guideline only. Pindrop considers factors such as (but not limited to) scope and responsibilities of the position, a candidate's work experience, education/training, and key skills, as well as market and business considerations, when extending an offer.

US Base Pay Range

$135,000-$165,000 USD

Not sure if this is you?

We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you're not sure if you qualify, apply anyway! We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.
AI - A Transformative Force

At Pindrop, we view artificial intelligence as a transformative force that, when harnessed responsibly, can unlock unprecedented value for our customers, partners and society and enable and empower us to continue to deliver cutting-edge technology to combat fraud and unblur the lines between what it means to be human versus machine.

Pindrop may use AI tools to help prioritize job applications for human review. The AI tool may analyze your work experience and skills to assess fit for the role, but does not consider your name or contact details. Applications with the strongest match to job requirements are prioritized for human review; not all applications may be individually reviewed.

About Pindrop

Pindrop is a cybersecurity company that provides solutions to protect voice and digital channels. The company's technology uses artificial intelligence and machine learning to analyze voice interactions and detect fraudulent activity. Pindrop was founded in 2011 by Vijay Balasubramaniyan and is headquartered in Atlanta, Georgia. The company has received numerous awards and recognition for its innovative technology and has partnerships with major companies in the financial, insurance, and retail industries. Pindrop is committed to providing its customers with the highest level of security and protection against fraud and cyber attacks.
Learn more about Pindrop
Size
500 employees
Industry
Founded
2011

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