5+ years of product marketing experience in a B2B or industrial technology setting.
Strong strategic thinking and hands-on execution skills.
Excellent writing and storytelling abilities.
Experience in product launches, competitive positioning, and sales enablement in technical environments.
Responsibilities
Own product positioning and messaging across all products and capabilities.
Drive go-to-market strategy for product launches and market expansion.
Create high-quality content establishing Path as an authority in autonomous welding.
Build and refine sales enablement materials such as battle cards and objection handling guides.
Develop deep competitive intelligence and actionable positioning based on market landscape.
Define buyer personas and journey mapping for marketing efforts.
Partner with sales to understand deal dynamics and enhance marketing impact.
Benefits
Daily free lunch to foster team connection.
Flexible PTO for work-life balance.
Comprehensive medical, dental, and vision coverage.
6 weeks fully paid parental leave, with additional time for birthing parents.
401(k) retirement plan through Empower.
Generous employee referral bonuses.
Full Job Description
We9re looking for a Senior Product Marketing Manager to own product marketing at Path Robotics. You set direction, run your own initiatives, and don9t need someone looking over your shoulder.
You sit between product, sales, and the market. You figure out how we position our technology for technical buyers, and you give the sales team materials that actually move deals. You9ll work across engineering, applications, sales, and leadership to make sure our go-to-market reflects what we actually build and who we build it for.
This isn9t a role where you wait for someone to hand you a brief. You find the gaps and fill them. If a fabrication shop owner reads our positioning, they should think, 4these people understand my problems.4 That9s the bar.
What You9ll Do
Own product positioning and messaging across all of Path9s products and capabilities. Develop and maintain the core narratives that differentiate us in the market.
Drive go-to-market strategy for product launches, feature releases, and market expansion. Coordinate cross-functionally with product, engineering, sales, and customer success.
Create high-quality content that establishes Path as the authority in autonomous welding: white papers, case studies, application guides, blog posts, and thought leadership.
Build and refine sales enablement materials: battle cards, competitive analysis, objection handling guides, ROI frameworks, pitch decks, and demo scripts.
Develop deep competitive intelligence. Know the landscape cold-traditional automation, other robotics companies, manual welding operations-and translate that into actionable positioning.
Define and manage buyer personas and journey mapping. Ensure all marketing efforts are grounded in how technical buyers actually evaluate and purchase.
Partner with the sales team to understand deal dynamics, win/loss patterns, and where marketing can have the most impact on the pipeline.
Who You Are
5+ years of experience in product marketing, ideally at a B2B company or industrial/manufacturing technology environment
Strong strategic thinking paired with hands-on execution. You can develop the GTM strategy and also write the battle card yourself.
Excellent writing and storytelling skills. You can translate complex technical capabilities into clear, compelling narratives for different audiences.
Experience with product launches, competitive positioning, and sales enablement in a technical product environment
Desired but not required:
AWS CWI or CWE certification
Experience with robotic welding or automation systems
Background in applications engineering, technical sales, or product marketing at a manufacturing technology company
Experience building ROI models or business case analyses
Familiarity with heavy fabrication, shipbuilding, structural steel, or defense manufacturing
Working understanding of AI/ML concepts (you don9t need to write code, but you should be able to explain what a model does and why it matters)
Why You9ll Love Working Here
Daily free lunch to keep you fueled and connected with the team
Flexible PTO so you can take the time you need, when you need it
Comprehensive medical, dental, and vision coverage
6 weeks fully paid parental leave, plus an additional 6-8 weeks for birthing parents (12-14 weeks total)
401(k) retirement plan through Empower
Generous employee referral bonuses-help us grow our team!
